Xiaohongshu video traffic is booming, how to grasp the best release time? What publishing skills stand out? PHP editor Xigua will give you an in-depth understanding of the traffic secrets of Xiaohongshu videos. This article will analyze in detail the best publishing time and publishing techniques for Xiaohongshu videos to help you operate efficiently and maximize video traffic.
1. When is the best time to release Xiaohongshu videos?
1. Working days: Users on working days are more likely to obtain information and relax through Xiaohongshu after work. Therefore, posting videos at 8:12 am and 2:05 pm on weekdays can attract more user attention. 2. During non-working hours on weekdays, such as evenings and weekends, users have more time to browse the video content on Xiaohongshu. Therefore, posting videos during this time period can attract more users' attention. 3. Combine hot topics and current events and publish video content related to hot topics during working days to attract more users' attention.
On weekends, users have more free time and are more willing to share and browse content on the platform. Weekends from 8 a.m. to 12 p.m., 2 p.m. to 5 p.m., and 7 p.m. to 10 p.m. are all good times to post videos.
3. Holidays: Users on holidays have more leisure time and are more willing to share and obtain information on Xiaohongshu. You can post videos throughout the day during holidays, but be careful to avoid peak hours to avoid being overwhelmed by a large amount of content.
4. Specific time period: Based on user groups and content characteristics, a specific time period can be found. For example, beauty videos can be released from 7 to 10 pm, because users are more willing to pay attention to beauty topics during this time.
2. What are the techniques to increase the traffic of Xiaohongshu video publishing?
1. Optimize video title: A good title can attract users to click. Be good at using keywords, hot topics, suspense and other techniques to make the title more attractive.
2. High-quality content: Content is the soul of the video. Make sure the video content is valuable, attractive, and meets user needs. Pay attention to picture quality, editing skills, etc. to improve the viewing quality of the video.
3. Interactive marketing: Interacting with users can increase the popularity of videos. After posting a video, actively respond to comments, likes, and follow users to increase interactivity.
4. Make use of hot topics: Pay attention to popular topics in Xiaohongshu and create based on your own content to increase video exposure. Participate in topic challenges to let more people see your videos.
5. Regular updates: Maintain a certain update frequency to allow users to form viewing habits. Publish new content regularly to increase user stickiness.
6. Cooperation and mutual promotion: Cooperate with other Xiaohongshu users or brands to promote each other and expand influence. Through mutual promotion, more people can see your videos and increase your exposure.
The best publishing time of Xiaohongshu videos can be determined according to working days, weekends, holidays and specific time periods. To generate large traffic for video publishing, you need to optimize video titles, create high-quality content, engage in interactive marketing, utilize hot topics, regularly update, and collaborate and promote each other, among other techniques. Let us work together to create more high-quality videos, share life moments, and deliver positive energy on the Xiaohongshu platform.
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