The latest report of my country's reading survey is released: the comprehensive reading rate is 81.9%, and the exposure rate to digital reading methods is 80.3%

News from this site on April 23, today is World Book Day, and the China Press and Publication Research Institute released the results of the 21st National National Reading Survey.

Report data shows that the comprehensive reading rate of various media, including books, newspapers, periodicals and digital publications, among my country’s adult citizens in 2023 will be 81.9%, an increase of 0.1 percentage points from 2022. The contact rate of digital reading methods (online reading on computers, mobile phone reading, e-reader reading, iPad reading, etc.) is 80.3%, an increase of 0.2 percentage points from 2022.

Guided by the National Press and Publication Administration and sponsored by the China Press and Publication Research Institute, the official new media platform for national reading "Bookish China" introduces: Since 1999 to the present, the National National Reading Survey has been carried out for 21 consecutive years. Second-rate. The 21st National Reading Survey will be launched in August 2023. Sample collection and data review will be carried out simultaneously from October 2023 to February 2024, and data processing and data analysis will be carried out from March to April 2024.

This survey can be extended to my country's population of 1.329 billion, of which urban residents account for 57.2% and rural residents account for 42.8%. The survey mainly uses online and telephone surveys, supplemented by offline invitations and online responses. Samples were collected in 173 cities across the country, covering 31 provinces, autonomous regions, and municipalities directly under the Central Government.

A total of 1.58 million samples were collected in this survey. The official used SPSS sociological statistical software for analysis. Among them, adult samples aged 18 years and above accounted for 74.9% of the total sample size, and minors aged 0-17 years old accounted for 74.9% of the total sample size. The samples accounted for 25.1% of the total sample size, and the urban-rural sample ratio was 3.6:1.

The original text of the survey results attached to this site is as follows:

In 2023, the comprehensive reading rate of various media including books, newspapers, periodicals and digital publications among Chinese adult citizens 81.9%, an increase of 0.1 percentage points from 81.8% in 2022. The exposure rate of digital reading methods has become the main growth point, among which:

• The book reading rate of my country’s adult nationals in 2023 is 59.8%, which is the same as the 59.8% in 2022;

• The newspaper reading rate is 23.1%, a decrease of 0.4 percentage points from 23.5% in 2022;

• The journal reading rate is 17.5%, compared with 17.7% in 2022 A decrease of 0.2 percentage points;

• The contact rate of digital reading methods (computer online reading, mobile phone reading, e-reader reading, Pad reading, etc.) is 80.3%, compared with 2022 of 80.1%, an increase of 0.2 percentage points.

## Officially conducted a more in-depth analysis of the exposure to digital reading carriers in 2023:

• 78.3% of adult citizens have read on mobile phones, an increase of 0.5 percentage points from 77.8% in 2022;

• 70.6% of adult citizens have read online through computers , a decrease of 0.9 percentage points from 71.5% in 2022;

• 25.3% of adult citizens read on e-readers, a decrease of 1.5 percentage points from 26.8% in 2022;

• 22.5% of adult citizens use Pads (tablets) for reading, an increase of 1.2 percentage points from 21.3% in 2022.

The survey mentioned that emerging digital reading methods such as listening to books and video lectures have developed. In 2023, 36.3% of adult citizens will read through listening to books; 4.4% of adults read through video lectures.

In addition, the per capita reading of paper books by adult citizens in my country was 4.75 in 2023, which was lower than 4.78 in 2022.

The average person reads paper books for 23.38 minutes a day, an increase of 0.25 minutes from 23.13 minutes in 2022.

In 2023, the per capita reading volume of e-books by Chinese adults will be 3.40, which is higher than the 3.33 books in 2022. 12.3% of people read 10 or more paper books on average per year, and 9.9% read 10 or more e-books on average per year.

In 2023, the average daily time spent on mobile phones by adults in my country was 106.52 minutes, an increase of 1.29 minutes from 105.23 minutes in 2022; The online reading time on the terminal network is 65.14 minutes, a decrease of 1.44 minutes from 66.58 minutes in 2022; the average daily e-reader reading time per person is 10.33 minutes, slightly lower than 10.65 minutes in 2022; the average daily iPad (tablet computer) reading time is 10.33 minutes. 9.11 minutes, up from 8.79 minutes in 2022.

On the whole, the comprehensive reading rate and reading time of our country's nationals maintain an upward trend. The paper-based reading method is limited by its own carrier form and is declining day by day. More people are beginning to accept digital reading, and its advantages It lies in portability and timeliness.

At the same time, emerging digital reading methods such as listening to books and video lectures have developed, giving rise to "mobile audio App platforms", "WeChat public accounts or mini programs", "smart speakers", "broadcasting" and "audio With various ways of listening to books, including "readers or voice reading machines", people's reading methods are gradually broadening.

The above is the detailed content of The latest report of my country's reading survey is released: the comprehensive reading rate is 81.9%, and the exposure rate to digital reading methods is 80.3%. For more information, please follow other related articles on the PHP Chinese website!