It is rumored that GAC Trumpchi will have 3 models equipped with Huawei's smart driving and cockpit capabilities, and it was officially announced at the Beijing Auto Show

Recently, internal photos of Huawei’s car BU visiting GAC were leaked, and it is suspected that the two parties are brewing a new cooperation.

Leifeng.com's "New Smart Driving" learned that the cooperation between Huawei Auto BU and GAC Trumpchi has gone a step further, and has won the cockpit designation for three Trumpchi models. The smart driving cooperation of related models is also in close communication. . More progress on this cooperation will be disclosed at the Beijing Auto Show.

The three models of cooperation between the two parties are MPV, SUV and sedan. At the smart driving level, according to people familiar with the matter, the Smart Driving Technology Department of the GAC Research Institute is already connecting Trumpchi with Huawei's technical solutions. Pre-production arrangements have begun, and it is almost certain that Trumpchi Smart Driving will also adopt Huawei's solution.

Previously, the cooperation between GAC Trumpchi and Huawei Auto BU was mainly at the cockpit level.

The Trumpchi M8 Grandmaster Pioneer Edition, which will be launched on February 24, 2024, is equipped with Huawei’s in-car operating system. On March 15, GAC Trumpchi signed a contract with Huawei to join the Hongmeng Ecosystem. Both parties are based on HarmonyOS NEXT Hongmeng Galaxy Edition. , started the Hongmeng native application development of Trumpchi App.

This time, the two parties have added new cooperation in smart driving. Xinzhijia understands that due to cost issues, only the high-end versions of Trumpchi’s three models are equipped with Huawei’s intelligent driving system. The price of the high-end versions may be more than 300,000 yuan.

Yu Chengdong, chairman of Huawei Car BU, also said that the cost of Huawei’s intelligent driving system is high.

"Due to various factors such as the supply chain and sanctions, it is still a bit challenging to use high-end smart driving for cars under RMB 300,000. Only cars over RMB 300,000 can be profitable, but cars over RMB 300,000 need a brand name Only with strong support can we sell well.”

GAC is one of the earliest car companies that Huawei Auto BU cooperates with. In 2021, GAC Aion and Huawei reached a cooperative relationship, and the two parties jointly defined and jointly developed a model internally codenamed AH8.

However, Huawei’s strength and style of being deeply involved in product definition once made it difficult for car companies accustomed to managing suppliers to adapt. In March 2023, GAC Aion announced that it would terminate its cooperation with Huawei on the AH8 model and would only retain a purchasing relationship.

A person close to the cooperation told Xinzhijia, “Eon treats Huawei as his own supplier and manages it like other traditional suppliers, but this is definitely not Huawei’s way of cooperation. In terms of technical solutions, Huawei must take the lead. Aian believes that Huawei is just a supplier and must be obedient. There is an asymmetry in the overall perception. "

This tough way of cooperation makes Huawei uncomfortable. Suffered a lot of criticism. However, the popularity of the new Wenjie M7 and Wenjie M9 in the second half of 2023 has changed car companies' views on Huawei, and Huawei has also gained many new model appointments from traditional car companies.

Currently, in the fierce market competition, the performance of GAC’s two major independent brands, Aion and Trumpchi, is not ideal: Aion’s high-end prospects are unclear, Trumpchi’s brand reputation and plug-in hybrid models Sales volume still needs to be improved.

In the first quarter of 2024, Aion’s high-end brand Haopu sold a total of 1,572 units of Haopu GT and 1,266 units of Haopu HT; Trumpchi’s newly launched plug-in hybrid models E8, E9, and ES9 were sold respectively There were 6805 units, 2802 units and 2259 units.

Re-establishing a cooperative relationship with Huawei has become a way for GAC to break the situation. GAC Trumpchi hopes to strengthen its product capabilities and increase brand exposure through cooperation with Huawei.

GAC Trumpchi’s vehicle-machine systems were previously mainly provided by Galaxy Zhilian, which was incubated by GAC Research Institute, but Trumpchi has been a little bit shy about the products provided by Galaxy Zhilian. Huawei's accumulated experience in the mobile phone field gives it a natural advantage in cars and machines. Huang Yongqiang, general manager of GAC Passenger Vehicles, has publicly expressed his recognition and yearning for Huawei's cockpit internally.

In addition to Trumpchi, Xinzhijia learned that GAC Aian is also in contact with Huawei.

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