Tesla completely lays off its 'growth content' team, advertising strategy may face re-evaluation

According to internal information, it is reported that Tesla has recently implemented a round of large-scale layoffs in the United States. Of particular concern is the comprehensive layoff of its "Growth Content" team. The team, led by senior manager Alex Ingram, has about 40 people focused on creating vehicle advertising for Tesla. Unfortunately, all members of the team, including Alex Ingram in leadership and Jorge Milburn, global team leader, were not spared during the layoff storm.

Tesla’s design team in Hawthorne, California has also been severely hit by layoffs. Despite the massive layoffs in the United States, Tesla still retains a capable marketing team in Europe.

In the context of global electric vehicle sales slowing down and market competition intensifying, investors have put forward higher requirements for Tesla’s marketing strategy. Last year, Tesla CEO Musk publicly stated that the company would try to develop advertising business in order to develop new growth points. Based on this, Ingram started building a growth team about four months ago.

Although the editor understands that Musk is not satisfied with the advertising content produced by the new team, he bluntly pointed out on his personal social platform X that these advertising works are too mediocre , unable to highlight the unique charm of Tesla cars. In view of this, Tesla decided to reduce the advertising team to re-evaluate the advertising strategy that it began experimenting with last year.

Last Monday, Tesla officially announced that it would lay off more than 10% of its employees worldwide, affecting as many as 14,000 employees. This layoff plan will undoubtedly have a profound impact on Tesla's future market structure.

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