Great Wall Motors is undergoing a new round of organizational adjustments. It is reported that Chairman Wei Jianjun will personally handle marketing

DoNews reported on April 23 that according to "Everyone Auto" citing multiple independent sources, Great Wall Motors is undergoing a new round of organizational adjustments and the number of centers has been expanded to eight. , added a new media live broadcast operation center at the beginning of this year, and recently added a product management center.

According to reports, Great Wall Motors currently has a public relations and communication center, a channel development center, a user operation center, a sales and service center, a digital intelligence center, a terminal operation center, and a new media live broadcast operation Among the eight major middle platforms, the middle platform and the product management middle platform, only the channel development middle platform is displayed as pending adjustment.

The entire Great Wall Motors center is led by Li Ruifeng, chief growth officer of Great Wall Motors, who reports directly to Wei Jianjun, chairman of Great Wall Motors.

According to a mid-level employee of Great Wall Motors, Great Wall Motors’ previous marketing was mainly done by separate teams for models and brands. The way of thinking and effects were relatively isolated, unable to form large linkages, and the personnel were also relatively chaotic.

The management meeting revealed that the current direction of Great Wall Motor's marketing reform is to improve the middle office, avoid the concentration of power, optimize resources while assuming greater responsibilities, and have the middle office plan unified marketing to form a better synergy. Serve all brands of products.

The report also stated that Wei Jianjun has often reflected on marketing in the past two years. He said, "The aroma of wine is also afraid of the depth of the alley." "In the past, there was too little wine, so of course we are not afraid of the depth of the alley. Now there is too much wine, and you don't know which kind of wine is the real good wine."

Wei Jianjun He once commented on the failure of Wei Pai: "Wei Pai does not lack products and technology. Wei Pai did not sell well after the transformation, just because the marketing was not in place. We must learn from Wei Xiaoli. The next step is to improve marketing. .”

On April 15, Wei Jianjun conducted a one-hour live NOA test. Wei Jianjun concluded at the end of the live broadcast, "We at the Great Wall do have a tradition. In the past, we just did nothing but talked about it, and did not make good use of the Internet and media."

A few days later, Wei Jianjun also connected with Lei Jun live broadcast, and He said that "Great Wall Motors itself is very real and will not cover up problems."

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