News on April 24, according to the latest institutional opinions, it is highly likely that Huawei mobile phones will surpass Apple’s share in the Chinese market this year.
According to data released by Counterpoint Research yesterday, Apple iPhone sales in the Chinese market fell by 19%, which is the worst performance since the new crown epidemic around 2020.
Apple’s replacement demand has also weakened, and the iPhone’s popularity in China has declined significantly.
At the same time, Huawei’s mobile phone market share grew rapidly during the same period, with a year-on-year growth of 69.7%, and the overall share reached 15.5%, which is about to surpass Apple’s 15.7%.
It is said that Huawei’s mobile phone target is to occupy about 22% of the Chinese market this year, and it is expected to reach about 30% next year.
If this is indeed the case, then Huawei's mobile phone shipment target this year may be between 60 million and 65 million units. By next year, shipments are expected to increase significantly to 80 million to 90 million units.
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