Huawei's mobile phone market share soars and is expected to overtake Apple in China this year

News on April 24: Recently, industry analysts have generally predicted that Huawei’s mobile phone market share in China is expected to catch up with Apple this year.

According to the latest data from Counterpoint Research, Apple iPhone sales in China have experienced a significant decline of 19% since the outbreak of the new crown epidemic, which is the highest number since 2020. A new low after the epidemic in 2019. At the same time, Apple’s replacement cycle has been extended, showing that the iPhone’s appeal in the domestic market is decreasing.

Against this background, Huawei’s mobile phone market share has shown a strong growth trend. It is reported that the market share of Huawei mobile phones has increased by an astonishing 69.7% year-on-year, and the overall market share has climbed to 15.5%, not far from Apple's 15.7%. According to the editor's understanding, industry insiders generally believe that this growth trend indicates that Huawei mobile phones may surpass Apple's market share this year.

Huawei has set clear goals for its mobile phone business. It is reported that Huawei hopes to occupy 22% of the Chinese market this year and further increase it to 30% next year. This will be directly reflected in the shipments of mobile phones. Huawei's mobile phone shipments are expected to reach 60 million to 65 million units this year, and by next year, this number is expected to increase significantly to 80 million to 90 million units. This ambitious plan will undoubtedly bring a new competitive landscape to the smartphone market.

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