Apple Vision Pro faces challenges: market demand is sluggish and order volume has been cut in half

News on April 24, 2024, according to previous reports, Apple released the Vision Pro at the Worldwide Developers Conference in June last year, with a starting price of US$3,499. The product was officially opened for pre-order in the US market on the 19th today and will be officially launched on February 2nd. However, the latest news reveals that despite the initial market response, the popularity of this high-tech product seems to be cooling down rapidly.

According to news, Apple has significantly reduced annual orders for Vision Pro to 300,000 to 450,000 units, which is far lower than the market’s original estimate of 700,000 to 800,000 units. This news comes from Ming-Chi Kuo, an analyst who has a high degree of accuracy in Apple product predictions. He pointed out that the order reduction indicates that the market demand for Vision Pro is much lower than Apple had previously expected.

According to my understanding, this paragraph mentions the decline in sales of Vision Pro in the US market and the decrease in frequency of use after purchase. Analysts believe that this may be due to factors such as the complex use process of the device, discomfort caused by long-term wearing, and the current lack of rich application support. These problems have caused many users to significantly reduce the frequency of use after purchasing, and some have even shelved it.

According to theory, declining demand in the U.S. market may make Apple more cautious about its sales expectations in other markets. Although Apple has always led the technology trend with its innovative products and excellent user experience, the current situation of Vision Pro has undoubtedly brought new challenges to Apple.

The senior reporter revealed that his own Vision Pro usage frequency has been reduced from the initial daily use to only once or twice a week. He said frequent battery changes, starting up the device, and navigating a complex interface were all obstacles that prevented him from using the device frequently. This also reflects from the side that although Vision Pro is technically impressive, there are still many inconveniences in actual use.

The performance of Apple Vision Pro in the market can be described as mixed. Although its unique technology and design attracted a lot of consumer attention in the early days, as time went by, problems such as inconvenience in use and lack of application support were gradually exposed, resulting in lower than expected market demand. For Apple, how to improve and innovate to address these issues will be an important issue it faces in the future. First of all, Apple should increase investment in research and development, strengthen technological innovation, and improve the ease of use and compatibility of its products. At the same time, Apple also needs to actively promote cooperation with third-party developers to promote the development and adaptation of more high-quality applications to enrich the functions and application scenarios of Vision Pro. In addition, Apple can also increase the visibility and market share of Vision Pro through more active marketing and branding. By strengthening communication and interaction with consumers

The above is the detailed content of Apple Vision Pro faces challenges: market demand is sluggish and order volume has been cut in half. For more information, please follow other related articles on the PHP Chinese website!