Apple's high-end mobile phone market share declines, Huawei and vivo take advantage of the trend to rise

News on April 24, as domestic mobile phone manufacturers continue to impact the high-end market, consumers are increasingly accepting of domestic high-end and flagship mobile phones. Recently, a technology blogger disclosed the market rankings of flagship and high-end mobile phones in various price ranges in March, revealing the current market structure.

In the high-end market with a value of more than 6,000 yuan, Apple and Huawei are still firmly in the top two, showing the strong influence of these two brands in the hearts of consumers. Apple continues to lead with its excellent brand influence and product quality, while Huawei follows closely behind with its innovative technology and strong brand strength.

According to the editor’s understanding, in the high-end market of 5,000 to 6,000 yuan, vivo has suddenly emerged and successfully jumped to second place, surpassing Huawei and other competitors. This is mainly due to the hot sales of vivo X100 Pro and other models, which demonstrates vivo’s strong strength in the high-end market.

The price range of vivo’s products is between 4,000 yuan and 5,000 yuan, and it beats the competition and takes the top spot. Competition in this range is particularly fierce as major brands try to gain volume with products in this price range. Vivo's success has undoubtedly put tremendous pressure on other domestic products.

Although Apple’s share of the domestic market has declined, it still accounts for more than 60% of the market priced above 5,000 yuan, showing Apple’s dominance in the high-end market. Strong dominance. At the same time, domestic product brands such as Huawei and vivo are gradually changing this market structure.

Although the high-end market still has great advantages, domestic brands such as Huawei and vivo are also constantly working hard to occupy more shares in the high-end market. In the future, with the continuous advancement of technology and intensified market competition, the pattern of the high-end mobile phone market is expected to change further.

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