Highlights of the Beijing Auto Show: Xpeng MONA brand unveiled, sales target aimed at Xiaomi SU7

At the Beijing Auto Show, which opened grandly today, major car companies showcased their latest models and technological achievements. The much-anticipated Xpeng Motors is no exception. Its chairman and CEO He Xiaopeng unveiled Xpeng's new brand - MONA. The brand has far-reaching meaning and represents "Made Of New AI", aiming to become a global AI smart

It is understood that Lei Jun of Xiaomi Motors also appeared at the auto show at the same time, and Shared the latest news about Xiaomi Auto. He announced that as of April 24, Xiaomi SU7 had successfully secured orders for 75,723 units. Currently, Xiaomi's factories are making every effort to increase production capacity, with the goal of increasing monthly delivery volume to 310,000 units in June. He Xiaopeng's expectations for the MONA brand mean that he hopes to achieve the goal of monthly sales exceeding 10,000 units in the second half of the year, which is undoubtedly a huge challenge for Xiaopeng Motors.

Judging from the sales data in March, Xpeng sold 9,026 vehicles that month. Although there was a significant month-on-month increase, it still did not reach the 10,000-unit mark. In today's increasingly fierce competition in the new energy vehicle market, if Xiaopeng wants MONA to stably achieve monthly sales of over 10,000, it must show sufficient attractiveness in terms of vehicle configuration and price. Faced with the challenges of new brands such as Xiaomi SU7, Xpeng needs to work harder to maintain its market position.

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