iPhone sales plummet, Huawei revives to challenge Apple's hegemony?

News on April 25, 2024, according to the latest research from market research organization Counterpoint, iPhone sales in China have declined sharply. Behind this phenomenon, it reflects that consumers are gradually turning their attention to other high-end smartphone brands.

In the first quarter of this year, China’s smartphone market showed moderate growth of 1.5%, which was the second consecutive quarter of growth. The growth was mainly driven by strong sales performance from local smartphone manufacturers. In an environment of increasingly fierce market competition, local brands have attracted a large number of consumers with their high cost performance and innovative functions.

However, in sharp contrast to the overall market growth trend, Apple’s smartphone sales in China experienced a 19.1% year-on-year decline. According to the editor's understanding, Huawei's resurgence is seen as a direct challenge to Apple, which is particularly evident in the high-end market where the two companies compete fiercely. With its strong technical strength and brand influence, Huawei has gradually occupied a place in the high-end market, thereby squeezing Apple's market share.

In the face of declining sales, Counterpoint predicts that Apple’s upcoming new iPhone models, with their new color choices and advanced artificial intelligence features, may bring new opportunities to Apple in the Chinese market. Sales motivation. These innovative features are expected to further meet the diverse needs of consumers and help Apple stand out in the fierce market competition.

The above is the detailed content of iPhone sales plummet, Huawei revives to challenge Apple's hegemony?. For more information, please follow other related articles on the PHP Chinese website!