Nissan China and Baidu join hands to explore new paths for integrating smart cars and AI

Nissan (China) Investment Co., Ltd. and Baidu Online Network Technology (Beijing) Co., Ltd. jointly signed a memorandum of understanding today, which marks that the two companies will work together to carry out in-depth cooperation in the Chinese market. According to the memorandum, Nissan will equip models sold in China with Baidu’s advanced AI solutions.

It is reported that this cooperation will focus on two core areas: The two parties will rely on Nissan's intelligent platform and Baidu's leading advantages in generating AI technology to jointly develop and explore technological progress and development in related fields. The power of business cooperation. Secondly, Nissan plans to integrate Baidu’s AI solutions into models sold in the Chinese market to explore the infinite possibilities of artificial intelligence in future automotive applications. According to the cooperation agreement between the two parties, Nissan will introduce Baidu's advanced technologies in the field of cloud computing and big data into its future automobile products to achieve intelligent upgrading of vehicles. At the same time, Baidu will provide Nissan with a wealth of AI solutions, including artificial intelligence voice recognition, image recognition, natural language processing and other technologies, to further enhance the intelligence level of vehicles. The goal of the cooperation between the two parties is to promote the development of smart travel in the future. It is clearly stated that the company will be committed to expanding strategic partnerships into multiple areas such as technology, product portfolio and software services. This cooperation with Baidu is the specific practice of this strategy.

Vice President of China Strategy and Special Tasks and General Manager of Nissan (China) Investment Co., Ltd. Masashi Matsuyama said at the signing ceremony that by cooperating with a leading Chinese smart technology company like Baidu, Nissan can accelerate its expansion in the Chinese market intelligent and electrified layout, thereby providing consumers with a richer and more diverse smart travel experience.

At today's Beijing Auto Show, Nissan also displayed 5 new energy concept cars and released a new brand proposition "Enjoy yourself by IN Giant". These concept cars not only demonstrate Nissan's unique insights into future mobility, but also indicate that the company will further increase its investment in new energy and intelligence.

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