IDC data: Honor and Huawei rank first in China's mobile phone market in Q1 2024

According to news from this website on April 25, after continuing to rank first in domestic Android phone shipments in the fourth quarter of 2023 and the whole year of 2023, Honor continued to maintain strong growth momentum in the first quarter.

On April 25, 2024, International Data Corporation (IDC) released the China mobile phone market tracking report for the first quarter of 2024, showing that Honor took the first place with a market share of 17.1%. After its full comeback, Huawei ranked second, OPPO, Apple and vivo ranked third to fifth respectively, and Xiaomi continued to jump out of the top five.

IDC pointed out in the report that since the second half of last year, Huawei’s Mate 60 series of mobile phones have made a strong return, and the market is generally concerned that this may have a negative impact on Honor. Impact. Judging from the latest data, Honor has not been negatively affected, but has successfully consolidated its leading position in the domestic market, with a market share of 17.1%, becoming a key driving force for the continued improvement of the market. In the high-end market, Honor, Huawei and Apple have formed a three-legged situation.

The profound technical strength in the AI ​​field is one of the key factors driving the sales growth of Honor’s high-end flagship products. According to IDC analysts, thanks to the blessing of AI functions and all-round upgrades such as imaging and screens, the shipments of the Honor Magic 6 series in the first quarter exceeded the combined shipments of the first two quarters of the previous generation.

In March this year, Honor took a step to clarify its strategic direction in the AI ​​field, released a full-scenario strategy for AI functions and proposed four AI The layered architecture brings a systematic innovation direction to the development of AI mobile phones.

We can expect that after AI is fully enabled, Honor will create more surprises.

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