Regardless of the impact of Huawei's return, why does Honor still rank first in the Chinese smartphone market?

Continuing to observe that after ranking first in domestic Android phone shipments in the fourth quarter and the entire year of 2023, Honor once again demonstrated its powerful voice assistance capabilities in smartphones.

According to the latest report released by International Data Corporation (IDC), in the first quarter of 2024, China’s smartphone market shipped approximately 69.26 million units, a year-on-year increase of 6.5%. This data reflects the latest trends in the current handheld device market.

According to the data, as of the first quarter, in terms of manufacturers, Honor took the first place with a market share of 17.1%; Huawei ranked second after its full return; OPPO, Apple and vivo ranked first respectively. 3rd to 5th place. At the same time, thanks to the good market performance of manufacturers such as Honor and Huawei, the overall Android market grew by 9.3% year-on-year.

In the high-end market, Honor mobile phones also show strong potential.

According to the IDC report, with the excellent performance of the new generation flagship product Honor Magic6 series and the folding screen family, Honor's share in the high-end market above US$600 has increased significantly, with shipments increasing by as much as 123.3% year-on-year. In the high-end market The share is second only to Apple and Huawei, basically forming the top three.

In the folding screen market, Huawei ranks first with a market share of 44.1%, and Honor ranks second with a market share of 26.7%. Far more than the third and fourth shares.

Without fear of Huawei’s strong comeback, the “AI engine” accelerates Honor to buck the trend

According to common knowledge, the mobile phone market in 2024 Competition will become even more intense, and one of the core reasons is Huawei's strong return. In the past, Huawei's absence from the smartphone market gave up huge market space, and when Huawei returns, it will naturally regain its lost ground. In fact, since the strong return of Huawei’s Mate60 series in September last year, the industry has generally predicted that Honor will suffer a big impact. However, the actual data from IDC revealed a truth that was diametrically opposed to industry predictions: Not only was Honor’s market share unaffected, but it bucked the trend and rose to the top of the domestic market share.

Such a result seems to be unexpected. However, if we take a closer look at Honor's positive actions in the field of innovation in recent years, we will find that all this is actually reasonable.

Take AI as an example.

In 2024, all mobile phone manufacturers are betting on AI, and some manufacturers even shout "All in AI". Products supported by various AI large models are springing up like mushrooms after a rain. However, for Honor, AI is not only a future-oriented technology, but also a strategy that has already been forward-looking in its technology library.

It is also due to Honor’s forward-looking layout of AI technology and its in-depth research and application of AI technology that it has successfully transformed it into an advantage in market competition, which has also laid a solid foundation for Honor’s success in the next wave of AI. took the lead.

Wang Jiping, Vice President of IDC China, also mentioned this - this time the glory reaches the top, AI has become a key growth engine.

‏According to data, Honor launched the Magic Live smart system on the first-generation Magic as early as 2016, ushering in the AI ​​era of smartphones. In the same year, Honor officially established its initial direction of using AI to reconstruct the operating system. Since 2016, Honor has continuously invested 10 billion yuan in AI research and development, completed more than 2,100 AI patents, and has up to 600 categories of AI intent recognition.

At the beginning of this year, Honor released the AI-enabled full-scenario operating system MagicOS 8.0, bringing a human-computer system that can accurately identify user intentions. interactive experience.

Thanks to the blessing of AI, MagicOS8.0’s performance, battery life, innovative human-computer interaction (smart capsule, arbitrary door) and other experiences have been highly praised by the market, among which the arbitrary door function has been called more than 400,000 times a day. ; The monthly usage of large-model intelligent question and answer is as high as 15 million times, with a maximum daily usage of 850,000 times; and the installed capacity of Honor platform-level AI-Magic Live has exceeded 90 million.

In April this year, the number of MagicOS 8.0 users exceeded 10 million, and it is expected that this number will exceed 40 million by June.

Another set of data shows that with the blessing of MagicOS 8.0, the shipment volume of the Honor Magic6 series in the first quarter exceeded the combined shipments of the previous generation products in the first two quarters.

Mobile phone AI is not equal to AI mobile phone, adhere to the four-layer AI classification system

are all "AI", why can MagicOS8.0 become the only one in the industry? This is related to Honor’s innovative concept of “AI-empowered products”. In Honor’s view, mobile phone AI is not equal to AI mobile phones.

Glory CEO Zhao Ming has also stated this point of view in public on many occasions. Unlike competitors who rely on large AI models provided by third-party cloud application service providers to increase AI functions and create technical routes for AI applications, Honor's commitment to developing AI phones lies in deeply exploring terminal manufacturers' precise understanding of user needs. Honor aims to build an "intelligent life form" that serves users, reconstruct the operating system through AI technology, and then enable and reconstruct all business logic and application services.

Similarly, in the field of AI PC that has been hotly discussed this year, Honor also sticks to its own opinion: “AI PC that is just a device-cloud collaboration is not a real AI PC. "AI". According to Honor, existing AI PCs are mainly based on service-based or program-based AI applications, such as dialogue systems, generative AI, etc. However, in this scenario, the PC only serves as a carrier or terminal interface for interacting and collaborating with end-cloud AI.

For Honor, it is important to adhere to the four-layer classification system of AI and how to schedule AI computing power and transfer resource services across multiple devices and cross-systems.

Just like this, at Honor’s spring flagship new product launch in March this year, Honor released an AI-enabled full-scenario strategy and proposed an AI four-layer architecture:

The first layer : Use AI to enable cross-system and cross-device integration. Let different operating systems use AI to make decisions to achieve seamless connection and data sharing between mobile phones, tablets, PCs and other devices;

Second layer: Use AI to reconstruct the operating system of a single terminal, allowing The more you use the terminal, the better it understands you and the more you use it, the better it becomes. For example, MagicOS 8.0 brings a human-computer interaction experience based on intent recognition based on platform-level AI capabilities;

The third layer: AI applications on the device side, such as application-level AI such as cutout, photo rendering, document summarization, etc. ;

The fourth layer: AI device-cloud collaboration is to realize the presentation of network-side AI such as AIGC and network large models on mobile phones while ensuring user privacy and security.

Honor's AI strategy divides the AI ​​of smart terminals into four layers. The core purpose is to "convert platform-level AI or AI to the core of mobile phones." capabilities are built”. Just like this, Honor’s mobile phones and PCs bring consumers the industry’s only AI experience.

Writing to the end

Of course, AI is just one of the concrete manifestations of Honor’s innovation. In fact, Honor’s achievements today are inseparable from innovative breakthroughs based on the real needs of consumers. A series of groundbreaking technical solutions such as Hongyan Satellite Communications, Qinghai Lake Battery, Oasis Eye Protection Screen, Jurhino Glass, and Eagle Eye Camera have enabled Honor to achieve breakthroughs in communications, battery life, screens, glass, imaging and other fields. Important breakthrough.

This "two-wheel drive" innovative strategy not only injects strong technical power into each of Honor's new products, but also becomes a It has broken down the long-standing technical bottlenecks and experience problems in the industry, and finally made good use of its products to win consumer reputation and market share, and finally won the first place in the Chinese smartphone market and created a moment of glory.

According to IDC predictions, the new generation of AI smartphones will grow significantly starting in 2024, driving a new wave of replacements. And Glory, empowered by the four-layer AI strategy, will definitely have great potential and great achievements in the vast world of AI that is coming.

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