Honor takes first place in China's mobile phone market in the first quarter of 2024, with high-end market share second only to Apple and Huawei

According to news from this website on April 26, after inheriting the first place in domestic Android phone shipments in the fourth quarter of 2023 and the whole year of 2023, Honor once again demonstrated its market strength that cannot be underestimated.

According to the China mobile phone market tracking report for the first quarter of 2024 released by International Data Corporation (IDC) on April 25, Honor took the first place with a market share of 17.1%, followed by Huawei after its full comeback. Ranked second, OPPO, Apple and vivo ranked third to fifth respectively.

#The report shows that in the high-end market, especially relying on the excellent performance of the new generation flagship product Honor Magic6 series and the folding screen family, Honor is priced above US$600. Its high-end market share has increased significantly, with shipments increasing by as much as 123.3% year-on-year, and its high-end market share is second only to Apple and Huawei.

Honor has experienced strong growth for multiple consecutive quarters, thanks to its accurate prediction of future technology trends and continued high-intensity R&D investment. Especially in the field of AI, the human-computer interaction experience based on user intent recognition created by Honor has been widely praised by the market and has become the key to boosting the sales of its high-end flagships. IDC analysts pointed out that the first-quarter shipments of the Honor Magic 6 series exceeded the combined shipments of the first two quarters of the previous generation; Honor Magic V2, equipped with platform-level AI, has grown rapidly in the folding screen market since its release. The year-on-year increase was as high as 675.4%.

Early this year, Honor released MagicOS 8.0, a full-scene operating system with AI functions. According to Honor, the number of MagicOS 8.0 users has exceeded 10 million in April, will exceed 20 million by May, and will exceed 40 million in June. In addition, at the Honor spring flagship new product launch conference on March 18, Honor further clarified its strategic direction in the AI ​​field, released a full-scenario strategy for AI functions and proposed an AI four-layer architecture, which also provided a foundation for the subsequent development of smart devices. Systematic innovation path.

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