Second-hand market price of Apple Vision Pro headset plummets, consumers face psychological gap

News on April 28: Recently, overseas media broke the news that Apple’s latest technology product, Vision Pro, has suffered a significant discount in the second-hand market. This high-end headset, which will be launched in the United States in February 2024, although it attracted much attention at the beginning of its release, has now seen a sharp decline in prices on the second-hand trading platform eBay.

Specifically, the 1TB version of Vision Pro is priced at US$3,899 on the official website, and comes with Apple Care services worth US$500 and an original travel protective box for US$200. However, what is surprising is that this high-end device was sold on eBay on Wednesday for $3,200, a discount of $1,400. This phenomenon has attracted widespread attention from the market and consumers.

# According to the editor’s understanding, for buyers of high-end technology products, it is not uncommon for new products to be discounted after they are launched. But when products are priced high and market acceptance is not yet stable, consumers may face greater economic losses and psychological gaps. At the same time, competitors such as meta The low price strategy of Quest 3 (only $500) has also affected consumers’ perception of Vision Pro’s cost-effectiveness to a certain extent.

Market analysts stated that Apple’s Vision Pro headset shipments have been reduced due to declining market demand. This not only reflects that consumers may have certain doubts about the performance and experience of Vision Pro, but also Revealing the challenges Apple faces in driving innovative products. The sharp decline in second-hand market prices has undoubtedly had a big impact on Apple and its new product market strategy.

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