The number of users has surged, and fast fashion giant Shein will be subject to the 'strictest' regulations of the EU's Digital Services Act

News from this website on April 28, the European Commission said on Friday that Shein, a fast fashion platform from China, has experienced a sharp increase in the number of users, which means that the company will have to comply with the EU's new "strictest" online content rule. Some large technology companies have been restrained before. The new rules mean that EU member states will have greater powers to deal with online content that violates regulations, and require platform companies to take stronger measures to prevent the spread of malicious content. Over the past few years, some social media and technology companies have faced criticism for failing to effectively deal with harmful content. Shein is a China-based fashion e-commerce platform that has attracted large audiences due to its low prices and fast delivery. 45 million companies are considered "very large online platforms" (VLOPs), which means these companies must take more measures to combat harmful, illegal content and counterfeit goods on their own platforms.

According to Shein’s own data, the number of monthly active users of the platform in the EU has reached 108 million.

# According to Reuters, the EU executive issued a statement saying that after (Shein) was designated as a VLOP, it must wait until it receives the Comply with the strictest rules of the Digital Services Act within four months of notification. According to the rules proposed by the EU, companies are obliged to take measures to strengthen user protection and properly assess and reduce any systemic risks arising from their services.

Shein promised to abide by the rules

. Leonard Lin, the European Commission's global public affairs director, also said, "We share the same ambition as the European Commission to ensure that consumers in the EU can shop online with confidence, and we are committed to playing our role." It is reported that Shein last year It launched its European regional business in August and is currently focusing on an IPO in the United States.

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