Illuminating the health guide for Generation Z! 2024 ChinaJoy Fashion·Life Exhibition Area is currently attracting investment

For young people, punk health care is a healthy concept of "self-healing" towards life. At present, young people who focus on "crispy skin" stay up late and take care of themselves early in the morning. From foot soaks to one-stop health care, it can be said that everything is available. Maybe they are digital technology practitioners with maximum professionalism in the company, or they may be e-sports players who strategize in games every day, or they may be white-collar office workers in a large factory... But these people who are usually tired use their eyes and brains. "Sub-healthy players" are also increasingly concerned about their physical condition.

With the development of health and youth, brands in fitness equipment, health services, healthy food and other fields have begun to make efforts. This starts from the ChinaJoy trendy life exhibition area This is evident from the popularity of the [Tide Health Section]. As one of the most well-known and influential annual events in the world of digital entertainment today, the 2023 ChinaJoy exhibition scale has reached 11 exhibition halls, with a total area of ​​more than 120,000 square meters, including more than 200 BTOC exhibitors, and an exhibition hall area of ​​more than 100,000 square meters. square meters, the total number of visitors in the four days of the exhibition reached 338,000, and the total number of media reporters in the four days of the exhibition reached 3,663. Its audience is mainly Generation Z aged 18-34, with young people accounting for up to 80%. It is highly overlapped with the 18-35-year-old youth group that accounts for 83.8% of my country's health care market, accurately connecting the trendy lifestyle brand track and the crowd. .

With the vigorous development of technology and gaming fields in recent years, game players and two-dimensional people who are frequent visitors to ChinaJoy have been suffering from long-term sitting, visual fatigue, and long-term typing. For problems such as hand fatigue caused by the mouse, special attention should be paid to the optimization and health of one's own condition. For e-sports players who have to persist for dozens of hours during competitions, it has become normal to put fitness equipment in the club. As an important part of ChinaJoy, the Chao·Life exhibition area [Chao Health Section] has naturally become a health industry platform that has attracted much attention. It gathers many health brands and products and strives to present the best to the majority of Generation Z users.

As an important audience for popular health products, young Generation Z users have “cultivated their style and developed their spirit”, which has been demonstrated by major brands at previous exhibitions. He is extremely passionate about hard-core health care, technical health care, and new concepts of healthy living. He can be said to have both "internal administration/external regulation". From spirit to body, Generation Z is actively moving in the direction of brands. The market is like a battlefield. Only by gaining users' attention can you control the overall situation. As a communication channel between users and brands, this year's ChinaJoy has always been committed to broadening the communication channels between brands, setting up a stage for exhibitors to display their full capabilities, so that brands are no longer hidden behind products, but at the exhibition At the site, you will have close contact with the main health forces in the new era of advertising, shorten the distance between exhibitors and users, obtain more valuable market feedback, and realize the "two-way rush" between brands and consumers.

No matter which segment of the industry they dominate, I believe exhibitors will meet countless "exciting guests" here - health APP, VR sports, outdoor fitness, fitness Black technology... No one is more interested in this than this group of young people from Generation Z who are chasing the forefront of the times. In addition to "face-to-face" with consumers offline, ChinaJoy's efficient and direct "information carrier" identity will also help brands further understand the market. Through product exchanges without blind spots, exhibitors can obtain the latest first-hand market information at the exhibition site, thereby exploring Discover more business opportunities and "collide" with more cooperation.

Currently, the investment recruitment work for the 21st ChinaJoy Exhibition in 2024 is in full swing. For the majority of brands, the ChinaJoy Fashion·Life Exhibition Area [Tide Health Section] It will provide unlimited possibilities for publicity and sales, and will reshape the health habits and patterns of Generation Z people. It will undoubtedly be an excellent stage for information exchange and brand building. ChinaJoy hopes to provide sufficient energy to more people in the future, helping everyone to collect happiness, drive away fatigue, and stay away from irritability. With the strong power of reaching a large number of people, ChinaJoy will open win-win channels for brands, and work hand in hand with major brands to jointly write the trend of the health industry. Brilliant chapter!

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