Old Mercedes-Benz fans are furious: What is left of the former innovation giant now has 'good-looking interiors'?

News on April 28th, recently, a netizen who claimed to be a long-time fan of Mercedes-Benz published a long article on social media, fiercely criticizing Mercedes-Benz's performance in recent years. The netizen said that Mercedes-Benz has been praised for its innovation and safety performance in the past, but now it seems that only the label "good-looking interior" is left, and he is very disappointed with this.

In the long article, the netizen cited multiple reasons to explain his disappointment with Mercedes-Benz. He believes that the culture of Mercedes-Benz's entire company is no longer an engineering culture, but more inclined to please customers. Although pleasing customers is not a problem in itself, he believes that in the process of pursuing customer satisfaction, Mercedes-Benz has neglected its sense of mission and responsibility as the inventor of the automobile.

Similarly, the netizen pointed out that Mercedes-Benz no longer emphasizes safety performance as before in its promotions, but focuses more on the highlights of interior design. He believes that Mercedes-Benz should pay more attention to innovation in passive safety structures. This is what Mercedes-Benz should do as a leader in the automotive industry.

In addition, the netizen also criticized Mercedes-Benz for its lack of determination and foresight in product positioning and brand planning, causing the trend leader to become a trend follower. He specifically mentioned Mercedes-Benz's EQ product series and believed that there was a big problem with its definition.

This netizen lamented that the strange competitive vision is too narrow, focusing only on the opponents seven years ago, but ignoring the rise of emerging competitors. He took the data released by Lei Jun that BBA users accounted for 29% of Xiaomi SU7 orders as an example, indicating that Weiyi is facing strong challenges from emerging brands.

According to the editor’s understanding, this long article has attracted widespread attention and discussion on social media. Many netizens expressed their agreement with this netizen's view, believing that Mercedes-Benz has lost its former glory in some aspects in recent years. However, some people think that this netizen's criticism is too extreme. Mercedes-Benz is still an innovative and competitive automaker.

Without changing the original meaning, this long article has sounded the alarm for Mercedes-Benz. As one of the leaders in the automotive industry, Mercedes-Benz needs to seriously reflect on its development direction and market strategy to ensure that it can continue to maintain its leading position in the future.

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