Apple and other technology giants face new challenges as UK PSTI bill is implemented

The UK has officially implemented the Product Safety and Telecommunications Infrastructure (PSTI) Act, which sets more stringent cybersecurity standards for smart device manufacturers. Under the influence of this new regulation, not only local technology companies, but also global technology giants such as Apple will also face new industry challenges.

The core goal of this bill is to strengthen the security protection of network equipment and severely crack down on cyber crimes. To achieve this goal, the bill clearly stipulates the elimination of the use of default passwords on devices, requires the establishment of a clear mechanism for reporting security vulnerabilities, and requires device manufacturers and sellers to provide consumers with detailed information on the timing of product support and software updates. These terms are binding on all companies manufacturing or selling smart devices within the UK.

For Apple, although their products no longer use default passwords, the new bill still requires them to clearly explain their connected devices to consumers in the UK market security support period. In addition, Apple also needs to further optimize its reporting process for security vulnerabilities to ensure that consumers can quickly provide feedback when they encounter problems.

The company could face significant penalties, with fines of up to £10 million, or approximately $12.5 million, or 4% of global turnover, whichever is greater. Such severe penalties mean that if technology leaders such as Apple fail to meet the requirements of the new bill, they may face the risk of significant economic losses and damage to their brand image.

Industry experts generally believe that the implementation of this new bill will effectively promote the smart device industry to improve the overall network security level, thereby better protecting consumers from the threat of cybercrime. At the same time, this undoubtedly places higher demands on global technology leaders such as Apple, prompting them to pay more attention to cybersecurity issues in their product development and manufacturing processes.

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