Canalys: The global smartphone market has a strong start to 2024, with growth reaching 10% in the first quarter

Canalys, a global third-party technology organization, recently released a report showing that in the first quarter of 2024, the global smartphone market increased by 10% year-on-year to 296.2 million units. The market performance was higher than expected. This marks a significant improvement after ten quarters. Ushered in double-digit growth for the first time. This growth is due to the launch of new product portfolios by manufacturers and the stabilization of macroeconomics in emerging markets.

Samsung regained the lead, shipping 60 million units, driven by its A-series and early high-end product updates. As Apple encountered challenges in its core market, its shipments fell by double digits, falling to 48.7 million units, ranking second.

Xiaomi remained in third place, with shipments of 40.7 million units and a market share of 14%. Transsion and OPPO ranked in the top five respectively, with shipments of 28.6 million and 25 million units respectively, and market shares of 10% and 8% respectively.

Canalys Senior Analyst Sanyam Chaurasia commented: “The launch of Samsung S24 marks a key moment for its AI and premium strategy, with the potential to reshape the industry landscape. With last year’s launch Compared with the S23, Samsung released the Galaxy S24 one month earlier, with shipments reaching 13.5 million units in the first quarter, a year-on-year increase of 35%.”

# #Canalys analyst Runar Bjørhovde said: "In the Middle East, Africa and Latin American markets, driven by strong shipments of new models, Xiaomi and Transsion achieved strong growth of 33% and 86% respectively."

The above is the detailed content of Canalys: The global smartphone market has a strong start to 2024, with growth reaching 10% in the first quarter. For more information, please follow other related articles on the PHP Chinese website!