Q1 Global Mobile Phone Report: Among the TOP5, Apple has the highest average price, Samsung has the largest shipments, and Xiaomi has the fastest growth

Thanks to the netizens who sent me clues! On May 3, market research firm Counterpoint Research released its latest report, stating that global smartphone shipments in the first quarter of 2024 were 296.9 million units, a year-on-year increase of 6%.

Samsung replaced Apple as the world's largest smartphone manufacturer, with a shipment share of 20%. Apple's shipments fell 13% year-over-year due to higher inventory backlog last quarter. However, the brand's average selling price increased 2% year-over-year. Among the top five OEMs, Xiaomi grew the fastest, with shipments increasing 34% year-on-year. Global smartphone revenue also grew 7% year-over-year, reaching an all-time high in the first quarter. Senior Analyst Prachir Singh said:

Smartphone shipments increased in the first quarter as emerging markets continued to maintain strong momentum, and compared with the difficult period in the first quarter of 2023, Growth is fastest in Europe, especially Central and Eastern Europe. These markets are gradually growing and inventory levels are improving. MEA (Middle East, Africa) emerged as the fastest growing region due to strong shipments from TECNO, Xiaomi and HONOR. The Chinese market also saw year-over-year growth thanks to strong Spring Festival sales and Huawei's comeback. The Indian market has also seen growth due to healthy inventory levels in 2023. Mature markets such as North America and Japan declined relative to the same period in 2023.

Global smartphone revenue grew 7% year-on-year in the first quarter of 2024 and reached an all-time high in the first quarter. The $800+ price segment is growing the fastest, posting double-digit growth, accounting for 18% of smartphone shipments in Q1 2024, up 2 percentage points from Q1 2023. Apple led smartphone market revenue with a 43% share, although its revenue fell 11% year over year. Samsung's revenue rose 2% year-on-year, driven by higher average selling prices, while shipments remained flat. Among the top five mobile phone manufacturers, Xiaomi has the fastest revenue growth due to its strong performance in key markets. Driven by the revenue growth of Huawei, Honor and Transsion brands, market revenue outside the top five manufacturers also increased significantly. Attach reference addressGlobal Smartphone Market Grows 6% YoY in Q1 2024; Revenue reaches highest level in a first quarter

The above is the detailed content of Q1 Global Mobile Phone Report: Among the TOP5, Apple has the highest average price, Samsung has the largest shipments, and Xiaomi has the fastest growth. For more information, please follow other related articles on the PHP Chinese website!