How to calculate the income from live broadcast of WeChat video account? How much does the WeChat live broadcast income platform deduct?

Question: How to calculate income from live broadcast on WeChat video account? Simple explanation: As an important function of video accounts, live broadcast has attracted many creators to participate. It’s important for creators to understand how live streaming revenue is calculated. In this article, PHP editor Yuzai will provide you with a detailed analysis of the composition and calculation method of WeChat video account live broadcast income.

1. How to calculate the income from live streaming of WeChat video accounts

The income from live streaming of WeChat video accounts mainly comes from the following aspects:

Virtual gifts: viewers can purchase them during the live broadcast Virtual gifts are given to anchors, which is one of the main sources of live broadcast revenue.

Advertising sharing: The WeChat platform may insert advertisements into the live broadcast, and the anchor can obtain a certain share of income based on the exposure and clicks of the advertisement.

Paid content: Anchors can set some live content to be paid for viewing, and users can only watch it after paying a certain fee.

E-commerce promotion: Anchors can recommend products during the live broadcast and obtain sales commissions through e-commerce promotion.

2. How much does the platform deduct from WeChat live broadcast income?

In the WeChat video account live broadcast income, the platform will charge a certain percentage of service fees. The specific ratio is as follows:

Virtual gift: Platform A certain percentage of service fees will be collected from the virtual gifts rewarded by the audience, usually around 30%.

Advertising sharing: The proportion of advertising sharing will vary according to factors such as the form of the advertisement and the amount of exposure. Generally, the platform will extract a certain percentage of the cost.

Paid content: For paid content, the platform will also charge a certain percentage of handling fees to cover costs such as payment channels.

E-commerce delivery of goods: From the income from e-commerce delivery of goods, the platform may draw a certain percentage of commission based on the sales of the goods.

It should be noted that the calculation method of WeChat video account live broadcast income may be adjusted with changes in platform policies, and anchors need to pay attention to the latest announcements from the platform in a timely manner.

WeChat video account live broadcast provides a platform for content creators to showcase themselves and realize commercial value. It is crucial for anchors to understand the composition and calculation of live broadcast income.

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