What is the difference between Xiaohongshu tags and topics? What role can topics play?

Xiaohongshu Tags and Topics: Differences and Functions Xiaohongshu Tags and topics are important tools for users to organize and share content. Although they belong to the same classification and labeling means, they have subtle differences. This article will delve into the difference between Xiaohongshu Tags and topics, as well as the key role of topics on the platform. Digging deeper into the boundaries of Xiaohongshu tags and topics and understanding how to use them wisely is crucial to optimizing content discoverability. PHP editor Xinyi will reveal their uniqueness and importance to you through detailed explanations and examples.

1. What is the difference between Xiaohongshu tags and topics?

1. Definition and purpose:

" Tag: On Xiaohongshu, tag usually refers to a label for a certain type of content, used to classify videos or articles. . Users can add relevant tags when posting content so that other users can find similar content through these tags. - Topic: Topic refers to content shared and discussed by users under a specific topic. The topic can be a trending topic, an active topic, or a specific hashtag. Topics are usually created by officials or users to aggregate and display relevant content.

2. Creation and management:

- Tag: Users can add tags manually when publishing content, or quickly add tags by selecting tags recommended by the system. Tags can be customized by users or automatically recommended by the platform based on content.

- Topic: Topics are usually created by officials or users and set a specific theme. Users can post content under topics and discuss and interact with other users. Topic management is usually the responsibility of the official or topic creator.

3. Display method:

- Tag: On the content page, tags are usually displayed in the form of tags. Users can click on the tag to view other content containing the tag.

- Topics: Topics are usually displayed in the form of topic pages. Users can see all content related to the topic on the topic page and participate in discussions and interactions.

2. What role can the topic of Xiaohongshu play?

1. Gather related content: Topics can bring together users with the same interests and needs to share and discuss related content to form a specific community.

2. Increase exposure and interaction: Topics can increase the exposure of content and allow more people to participate in discussions and interactions. The content within the topic is more likely to be discovered and followed by other users, thereby increasing the interaction and dissemination of the content.

3. Improve user participation: Topics can stimulate users’ enthusiasm for participation and allow users to more actively participate in topic discussions and content creation. Interaction and discussion within topics can increase user engagement and loyalty.

4. Promotion of activities or brands: Topics can be used as an important tool to promote activities or brands. Topics can attract users’ attention and increase the visibility and influence of activities.

Understanding the difference between Xiaohongshu tags and topics, as well as the role of topics, will help users better organize and share content, and improve the exposure and interactivity of the content. Through reasonable use of topics, a meaningful community can be formed to promote communication and interaction among users. Let us work together to create more exciting topics and content on the Xiaohongshu platform!

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