How to find popular topics in Xiaohongshu? How to find popular topics?

Grasp the popular topics of Xiaohongshu and ignite the creative craze. In the fiercely competitive social e-commerce field, Xiaohongshu stands out and has become a popular platform for users to share their life experiences and show their personal style. For creators, how to find popular topics and increase content exposure and interaction rate is the key to successful operations. PHP editor Zimo is here to provide you with a guide to popular topics in Xiaohongshu to help you deeply understand users’ preferences and needs, identify popular topics, and ignite your creative enthusiasm. First, pay attention to popular tags and topics, delve into popular articles and user comments, and understand what users are interested in. Secondly, pay attention to hot trends and current affairs, keep abreast of the pulse of the times, and look for hot-selling opportunities that are closely related to users’ lives. This article will analyze in detail the techniques for discovering popular topics in Xiaohongshu, provide you with practical strategies and case studies, and lead you to ride the wind and waves in Xiaohongshu’s creative journey.

1. How to find popular topics in Xiaohongshu?

Observe hot topics: On the Xiaohongshu homepage, you can observe the hot topic list to understand the current hot topics on the platform and user concerns. These topics usually have high levels of discussion and attention.

Analyze the function of entering hot topics in the Xiaohongshu search bar and viewing related popular notes. We can analyze the likes, comments, and shares of these notes to understand which content is more popular. In addition, users' ratings and comments on these notes can also be analyzed to understand their feedback and opinions on the content. By analyzing this content, we can better understand which content is more popular among Xiaohongshu users.

3. Pay attention to industry trends: Pay attention to industry trends and hot events related to your own field, and integrate these contents into your notes to improve the timeliness and attention of the content.

4. Observe popular accounts: Follow some popular accounts to understand their content creation direction and style. Learn from their successful experiences to provide inspiration for your own creations.

5. Use data analysis tools: Use Xiaohongshu or other data analysis tools to conduct in-depth analysis of hot topics and popular notes to find out the patterns and characteristics.

2. How can Xiaohongshu identify popular topics?

1. Clarify your positioning: Understand your interests and areas of expertise, and clarify your content creation direction. Based on positioning, select topics related to yourself to improve the pertinence and attractiveness of the content.

2. Research your target audience: Understand your target audience’s preferences and needs and create content that resonates with them. When selecting topics, you can focus on the concerns and pain points of your target audience and provide them with valuable information and solutions.

3. Combine hot events: Pay attention to current affairs and combine hot events with your own content creation. When selecting topics, you can combine current hot topics to create time-sensitive content.

4. Maintain innovative thinking: When choosing a topic, be brave enough to try new ideas and creativity. You can create unique content from different angles and perspectives to increase the attractiveness of the content.

5. Continuous learning and practice: Pay attention to industry trends, continue to learn and practice, and improve your creative abilities. In practice, sum up experiences and lessons and optimize topic selection strategies.

Finding popular topics and identifying popular topics is the key to increasing Xiaohongshu’s exposure and interaction rate. By observing hot topics, analyzing popular notes, paying attention to industry trends, and using data analysis tools, creators can find hot topics that suit them. Techniques such as clarifying one's own positioning, researching target audiences, combining hot events, maintaining innovative thinking, and continuous learning and practice can help creators identify popular topics. On this highly competitive platform, creators need to continuously work hard and innovate to improve their creative capabilities and influence.

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