Which one is more valuable, Kuaishou or Douyin? Who has the largest number of users?

With the rise of short video platforms, Kuaishou and Douyin have become China’s two short video giants. In addition to fierce content competition, they also have different business models, especially in terms of user rewards. So, which one is more “valuable” from Kuaishou or Douyin? PHP editor Xinyi will analyze from the following perspectives in this article: Differences in platform mechanisms: What are the differences between the reward mechanisms of Kuaishou and Douyin? User consumption habits: What are the differences in the tipping behavior of users on the two major platforms? Comparison of anchor income: How much income do Kuaishou and Douyin anchors earn from tips? Outlook on future trends: How will the reward models of Kuaishou and Douyin develop in the future? By in-depth analysis of these aspects, I believe you can form your own opinion on whether Kuaishou or Douyin’s rewards are more “valuable”.

1. Which tip is more valuable, Kuaishou or Douyin?

Before discussing the value of rewards on Kuaishou and Douyin, we need to clarify the definition of “valuable”. If measured by the absolute value of the amount of rewards, then a platform with a large user base and high frequency of rewards is naturally more "valuable". But if we look at the efficiency of tipping and user trust, the situation may be different.

1. User base and tipping frequency

According to the latest market data, Douyin’s daily active users (DAU) and monthly active users (MAU) are both slightly higher than Kuaishou. This means Douyin has more potential tipping users. However, Kuaishou’s user base is mainly in third- and fourth-tier cities and rural areas. Users in these areas tend to have higher loyalty to local content creators, which may bring more stable tipping income.

2. Reward mechanism and incentive policy

The reward mechanisms of Kuaishou and Douyin are also different. Kuaishou’s rewards focus more on live broadcast interactions, while Douyin attracts users to reward through short video content. The incentive policies of the two platforms for creators will also affect the value of rewards. For example, if a platform offers a higher share ratio or more attractive incentives, its rewards may be more “valuable.”

3. Content type and user stickiness

The content types of Kuaishou and Douyin will also affect the value of rewards. Kuaishou's content is more diversified, including life sharing, skill demonstrations, etc., while Douyin mainly focuses on entertainment content. Different types of content will attract different types of users, thus affecting the amount and frequency of tips.

4. Platform ecology and business potential

In addition to direct reward income, the platform’s ecosystem is also an important factor in measuring the value of rewards. A healthy ecosystem can provide creators with more monetization channels, such as advertising, brand cooperation, etc., thus indirectly increasing the value of rewards.

2. Who has more users, Kuaishou or Douyin?

According to the latest market research report, Douyin’s global monthly active users (MAU) has surpassed Kuaishou. Douyin has successfully attracted a large number of users through its powerful algorithm recommendation system and internationalization strategy. However, Kuaishou still has a solid user base in the domestic market, especially in third- and fourth-tier cities and rural areas.

The reward value of Kuaishou and Douyin cannot simply be measured by the user base. The user groups, reward mechanisms, content types and platform ecology of the two platforms all have an important impact on the value of rewards. For creators, which platform to choose for creation and monetization needs to be decided based on their own content characteristics and target user groups.

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