Organization: KeeTa, a subsidiary of Meituan, has become the largest food delivery platform in Hong Kong, with an order share of over 40%

According to news from this site on May 6, market research organization Measurable AI recently released data showing that based on the number of orders in March 2024, Meituan’s Hong Kong business KeeTa’s single-volume market share has reached 44%, jumping to the highest in Hong Kong. The largest takeout platform.

The agency said that from 2018 to 2021, Hong Kong’s food delivery market was dominated by Foodpanda, UberEats, and Deliveroo. After that, UberEats withdrew and KeeTa, a subsidiary of Meituan, entered the market, and the market appeared again. The three pillars stand firm. Since entering the Hong Kong market in May 2023, KeeTa's single-volume market share has continued to increase rapidly on a monthly basis, and successfully surpassed two competitors within 10 months.

In March 2024, KeeTa’s market share reached 44%, Foodpanda ranked second with 35%, and Deliveroo’s share is 21%. The agency said KeeTa "played a positive role" in stimulating healthy growth in Hong Kong's food delivery market.

In addition, in the first quarter of 2024 compared with the first quarter of 2023, the demand for online grocery delivery in the Hong Kong market has increased significantly, with order volume increasing by more than 40% year-on-year, and total merchandise transactions (GMV) increased by approximately 22% year-on-year.

According to previous reports on this site, KeeTa is expected to enter other regional markets. In late April, foreign media reported that Meituan was planning to launch its food delivery platform KeeTa in Riyadh, the capital of Saudi Arabia. This would be its first time outside the Greater China region as growth in the domestic market slows down.

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