How much commission does a Douyin group purchase charge? How do merchants activate Douyin group buying?

Douyin Group Buying: A win-win model for merchants to acquire customers and platform profits. As Douyin continues to develop in the field of short videos, its business capabilities are also constantly expanding, among which group buying is its launch One of the new features. Douyin group buying provides merchants with the opportunity to attract more users to the store for consumption. At the same time, the Douyin platform can also draw a certain percentage of commission from it to achieve the goal of platform profitability. To learn more about the specific mechanism of Douyin group buying, the merchant entry process, and the platform commission ratio, please continue reading this article. PHP editor Banana will answer these questions for you in detail and help you gain a deeper understanding of the operation mode of Douyin group buying.

1. How much commission does Douyin charge for a group purchase order?

1. Commission ratio

The commission ratio for Douyin group buying is not fixed. It may vary according to industry characteristics, merchant classification and specific cooperation agreements.

2. Industry Differences

The commission ratio may be different in different industries. For example, the commission ratio may be different between the catering industry and the service industry.

3. Merchant level

The level and influence of merchants on the Douyin platform may also affect the commission ratio, and large brand merchants may enjoy more favorable rates.

4. Platform policy

The policy adjustment of Douyin platform will also affect the commission ratio. Merchants need to pay close attention to the latest developments on the platform to obtain the most accurate commission information.

5. Cooperation Agreement

The cooperation agreement signed between the merchant and Douyin will clarify the specific proportion and calculation method of the commission.

6. Additional fees

In addition to commissions, merchants may also need to pay some additional fees, such as payment processing fees, advertising promotion fees, etc.

7. Commission Calculation Example

Assuming that the commission ratio of Douyin group buying is 10%, then for a group buying order of 100 yuan, the Douyin platform will draw 10 yuan as commission.

2. How do merchants activate Douyin group buying?

1. Register a Douyin merchant account

Merchant needs to register a merchant account on the Douyin platform and complete relevant corporate certifications.

2. Understand the group buying policy

Before applying for group buying, merchants should understand Douyin’s group buying policies and rules in detail.

3. Submit application

Submit a group purchase activation application in accordance with the requirements of the Douyin platform, including company information, business license, etc.

4. Sign an agreement

Sign a relevant cooperation agreement with the Douyin platform to clarify the rights and obligations of both parties.

5. Set group purchase content

Merchant needs to set the specific content of group purchase, including group purchase items, price, quantity limit, etc.

6. Review and launch

The submitted group purchase content needs to be reviewed by the Douyin platform. Only after passing the review can the group purchase project be officially launched.

7. Marketing and promotion

After the group buying project is launched, merchants should conduct marketing and promotion through Douyin short videos, live broadcasts and other forms.

8. Management and Service

Merchants need to effectively manage group purchase orders and provide high-quality services to attract users' praise and repeat purchases.

Douyin group buying is an effective way for merchants to attract traffic and increase sales, but merchants need to understand the commission extraction rules of the Douyin platform and activate group buying services in accordance with the platform's requirements. Through careful management and promotion, merchants can effectively use Douyin group buying to enhance their market competitiveness.

The above is the detailed content of How much commission does a Douyin group purchase charge? How do merchants activate Douyin group buying?. For more information, please follow other related articles on the PHP Chinese website!