Once again leading the global trend of fashion and creation, Huawei launches 8 innovative products overseas

For more than a year, Huawei’s launch activities in overseas markets have always remained steady and powerful. For example, in May last year, Huawei held a flagship product launch conference in Munich, Germany, and brought two high-end flagship phones, Huawei P60 Pro and Mate X3, to the European market, once again proving its strong influence on the global technology stage. In September last year, Huawei once again held a new product launch conference in Europe, and selected blockbuster products such as the Huawei WATCH GT 4 series for global premiere, further consolidating its leading position in overseas markets.

Since last year, the "core" of Huawei's overseas press conferences has also been undergoing some changes - in the past, Huawei's overseas press conferences tended to emphasize core technology and product strength itself. But now, the cultural core home field with user experience as the core has begun to be more prominent. In this process, Huawei has also gradually established two core themes of "fashion excellence" and "creation beauty", pushing the concept of technological aesthetics to new heights.

Huawei held an "Innovative Product Launch Conference" on May 7 this year, releasing a number of products covering office, creation, sports and health, and audio-visual entertainment. Brand-new products in this field, including HUAWEI WATCH FIT 3, HUAWEI MateBook The headphones also bring new color options.

# These products have one thing in common - the fact that they elevate technological aesthetics to a new level. This conference not only demonstrated Huawei's outstanding strength in technological innovation, but also perfectly integrated technology and art, turning the conference into a feast that highly integrated technology with humanities, art, emotion, fashion, and life.

"Fashion is more transcendent" is one of the themes of Huawei's press conference. How to understand fashion is more transcendent? The essence is Huawei's deepening and expansion of the connotation of technology and fashion. At the press conference, Huawei used WATCH FIT 3 square. The table is a vivid interpretation of this theme.

Huawei wearable devices began to lay out the "square and one round" dual-form design system many years ago, constantly meeting consumers' personalized aesthetic needs and fashion tastes, and leading the way. The trend of fashionable aesthetic design in smart wearables around the world. Recently, we have witnessed the fashion innovation of Huawei’s round watches. The HUAWEI WATCH GT4 series has successfully attracted more than 2.5 million shipments worldwide with its excellent aesthetic design and practical functional experience. This series has won unanimous praise from well-known media and consumers and has become a new model of high-end watch design. , Huawei’s square smartwatch form has also achieved a leap-forward upgrade. The new WATCH FIT 3 has achieved comprehensive upgrades in square design, material technology, interactive design, etc., successfully reconstructing the square form of Huawei’s FIT series, showing a youthful and trendy look. The square and fashionable aesthetics of HUAWEI WATCH FIT 3 are as light as 26 grams, equivalent to the weight of a strawberry, and the thickness of the body is only 9.9 mm, making it Huawei’s thinnest and lightest square smart watch; The clever combination of diverse color choices, vibrant square UX and colorful rotating crown not only brings users a smoother interactive experience, but also makes it a fashionable highlight on the wrist. Huawei WATCH FIT 3 not only showcases technology and design. The harmonious symbiosis of fashion also interprets the modern trend of life aesthetics. Huawei wearable products have entered a new decade and will continue to lead the new fashion trend of smart watches around the world with the multi-dimensional aesthetics of "one square and one circle". It is one of the vivid interpretations of "fashion, more transcendence".

So, how should we interpret the second theme of this conference, "Creation is Beautiful"?

New products such as the new HUAWEI MateBook X Pro give the standard answer. First of all, HUAWEI MateBook X Pro and other PCs, tablets and other new products always adhere to the philosophy of extreme, simplicity and purity in design, and each product is a work of beauty. HUAWEI MateBook . It is also equipped with Intel

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Core™ Ultra 9 high-performance processor and a comprehensive upgrade of the shark fin cooling system, achieving an "unprecedented" 40W performance release in thin and light notebooks. The new Huawei Cloud Falcon architecture ensures powerful performance through architectural and material innovation while controlling the weight to only 980g, leading the PC industry into the "100-gram era."

As the first tablet to adopt the second-generation Huawei soft light screen technology, HUAWEI MatePad 11.5”S is also a response to Huawei’s soft light technology proposed in 2023. The screen concept has been fully optimized. Through in-depth research on users’ vision, creation and usage experience, HUAWEI MatePad 11.5”S has reconstructed the triple experience of reading, writing and touching, and has achieved great results in terms of handwriting touch, display effect, clarity and anti-glare. It achieves excellent balance and brings users a new "PaperMatte Display" soft light screen experience.

The creative experience of HUAWEI MateBook X Pro and HUAWEI MatePad series is the user’s “most beautiful” journey. Take Huawei Notes and the self-developed painting application of Shengshenghuihua as examples. Through innovative cover designs and customized painting packages, they create a real and comfortable creative environment for users, making recording and writing a kind of enjoyment, helping users to Continuously grow during the creative process and feel the joy of growth. At the same time, Huawei PCs and tablets, with intelligent perception, intelligent interconnection, and intelligent creation as the core, are committed to building AI capabilities in all scenarios, opening up a broader creative space for users, allowing unlimited creative possibilities.

These products, which can inspire and enhance users' creativity, fully consider the actual creative needs of users from the beginning of their design. Just like this, Huawei's philosophy of creating the most beautiful is to stimulate people's creative potential through "creating beauty", use innovative technology to empower creation, and ultimately immerse users in a "beautiful" experience.

Written at the end

If first-class companies take "design-driven" as their core concept, then great companies must be in the innovation process of "pursuing beauty, discovering beauty, and becoming beauty" , and continue to achieve outstanding leaps.

At this "Innovative Product Launch", Huawei not only demonstrated its technological leadership in the fields of PCs, tablets, and wearables to global users, but also demonstrated its profound insight into and control over beauty through technological innovation. . These innovative products that integrate artistic aesthetics will empower users to achieve "perfect creation" in the creative process, allowing more users around the world to feel the charm and beauty of creation.

Next, we also look forward to Huawei continuing to lead the industry's technological and aesthetic innovation while continuing to bring more surprises and breakthroughs to the global user experience.

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