Ledo Motors President Ai Tiecheng made an appearance, having worked for companies such as Procter & Gamble and Disney

NIO announced today that its 500,000th mass-produced vehicle (the new ES8) has rolled off the assembly line at NIO’s second factory located in Xinqiao Intelligent Electric Vehicle Industrial Park in Hefei, Anhui, and will be On May 15, it officially launched its second brand - Ledao.

Also unveiled with the new brand is Ai Tiecheng, president of Ledo Automobile, who has now completed Weibo certification. He joined NIO in February 2021 as senior vice president, and was also one of the first owners of the NIO ES8 founding edition.

Ai Tiecheng graduated from Tianjin University and joined Procter & Gamble as a management trainee in 1998, starting many years of brand management work. He joined InterContinental Hotels Group in 2008 and served successively as chief marketing officer and vice president of Greater China. In 2012, Ai Tiecheng, Qin Lihong and Li Bo co-authored the book "Brand Empire: The Legend of P&G's Business War in China".

In 2013, Ai Tiecheng served as Vice President of Marketing Department and member of the Management Committee of Shanghai Disney Resort, leading and managing the resort’s marketing department, user growth, digital marketing, creative development, and radio and television production. The team witnessed the birth of Shanghai Disney.

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