Floki Plots Its Marketing Comeback as Meme Coins See Resurgence

FLOKI changes hands at $0.0001332 at press time, dipping 1.6% in the past 24 hours as volume dropped 7% to $221 million.

Floki, once the hottest cryptocurrency in the market, is surging again as newer meme coins like BONK, Dogwifhat and POPCAT gain a following.

The team is betting on a revitalised marketing campaign to awaken the momentum that made FLOKI one of the biggest gainers in the space.

After surging earlier this year, the meme coin token lost steam as newer tokens like BONK, Dogwifhat and POPCAT became the new favourites among meme coin enthusiasts.

However, FLOKI changes hands at $0.0001332 at press time, dipping 1.6% in the past 24 hours as volume dropped 7% to $221 million. This is despite a 1% rise for the broader market as some like Ethereum, Solana and Avalanche found their groove.

Among the meme coins, FLOKI was joined by market leaders Dogecoin and Shiba Inu, which both dipped slightly for the day. However, its peers such as PEPE, WIF, BONK and POPCAT all gained in the past day. POPCAT, in particular, has had a great week, gaining 35% in that time. The biggest gainer in the space, however, is First Neiro on Ethereum, which has surged 1,900% in the past week.

Back to Floki: the token’s developer team has revealed that it intends to make a big announcement regarding its marketing efforts on Tuesday next week.

Dear Vikings,#Floki will have a marketing announcement on Tuesday, September 24, at 4PM (UTC).

Venue: $FLOKI X Spaces.

Set your reminder to make sure you don't miss it ? https://t.co/Q8Weo8u0CT

— FLOKI (@RealFlokiInu) September 19, 2024

Floki is no stranger to grand marketing moves. Starting in March this year, the project took to the Times Square Plaza in New York to advertise its token for three straight months. Floki’s billboard was right next to Nasdaq’s on one of New York’s most iconic spots.

Times Square attracts 50 million people per year, making it the busiest attraction in the entire United States. The logic for Floki was: When people think New York, they think Times Square. Now, when people think of meme coins, they will think of Floki.

Looking at FLOKI’s price charts, it’s difficult to assess whether the advertising plan worked. In March, the price surged by over 700% from $0.00003204 to hit $0.0002695. However, this surge was before March 15, when the billboard went up. It also coincided with a broader market surge that pushed BTC to a new all-time high on March 14.

Before that, Floki had conducted yet another aggressive marketing campaign in London in 2021. The memecoin branded London’s bus and underground system with its marketing buzz, including a message to investors who might have missed the DOGE train to jump onboard FLOKI. This campaign was thwarted by the US advertising watchdog which claimed that the ads could mislead naive investors and that they didn’t notify investors of the associated risk.

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