Crypto.com が UEFA チャンピオンズ リーグの公式パートナーに就任: 仮想通貨の導入に大きな変革をもたらす

Crypto.com は、UEFA チャンピオンズ リーグとの独占的パートナーシップを確保した最初の暗号通貨プラットフォームになりました。この複数年にわたるスポンサーシップは 8 月 14 日に発表され、仮想通貨を主流のスポーツに統合するための記念碑的な一歩となります

Crypto.com, a leading cryptocurrency platform, has secured an exclusive partnership with the UEFA Champions League, marking a historic moment in the integration of cryptocurrency into mainstream sports. This multi-year sponsorship was announced on August 14 and is set to amplify Crypto.com's global presence.

The partnership will see Crypto.com become the official cryptocurrency partner of the UEFA Champions League, Europa League, Europa Conference League, UEFA Super Cup, and UEFA Youth League. The platform's logo will be displayed prominently on LED advertising boards around the pitch during all matches in these competitions.

In addition to the in-stadium branding, Crypto.com will also gain access to a range of digital and social media assets, including title sponsorship of the Web3 Highlights Show and Web3 Goal of the Week. These highlights will be distributed across UEFA's digital platforms, boasting a combined following of over 200 million users.

This partnership is a major coup for Crypto.com, which has been aggressively expanding its reach through sports partnerships in recent months. The company already has naming rights deals for the Staples Center in Los Angeles and the Miami Grand Prix, and its logo is featured on the uniforms of several Formula 1 teams.

Crypto.com co-founder and CEO Kris Marszalek expressed his excitement about the partnership, stating:

"We are thrilled to partner with UEFA to bring cryptocurrency to the beautiful game and some of the world's most passionate fans. This partnership will showcase the power of cryptocurrency in a way that hasn't been done before, and we can't wait to work together to create new and innovative experiences for everyone involved in UEFA club competitions."

UEFA sales and marketing director Charlotte Carey also welcomed the partnership, saying:

"We are delighted to welcome Crypto.com as a partner of UEFA club competitions. Throughout the partnership, Crypto.com will have the opportunity to connect with a truly global and engaged audience, and we look forward to working together to bring exciting and engaging activities to our fans around the world."

The partnership between Crypto.com and UEFA is expected to generate massive exposure for cryptocurrency and further drive its mainstream adoption.

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