PHP WeChat development: How to implement fan management

With the continuous popularity of mobile Internet, WeChat has become an important means of marketing for many companies. For PHP developers, using the WeChat public platform to develop interfaces and implement fan management has become a basic skill in daily development. This article will lead readers step by step to understand how to use PHP development to implement WeChat fan management functions.

1. The importance of WeChat fan management

When talking about WeChat fan management, we have to talk about the uniqueness of WeChat as a platform. As a social media platform where most people stay online for a long time, WeChat has undoubtedly become a bridge for communication between many companies and consumers. Through WeChat official accounts, companies can push content to users, interact with users, and achieve various functions such as brand promotion and customer management.

As a developer of WeChat public accounts, you must learn basic fan management functions, including obtaining fan lists, individual user details, fan group management, etc., in order to better serve the public account development Enterprise marketing needs.

2. The binding between WeChat public accounts and developer accounts

Before starting the development of the fan management function, we first need to understand the binding between WeChat public accounts and developer accounts Determine the relationship. After applying for and opening a WeChat public account, you need to register a developer account on the developer platform and bind the WeChat public account before you can enable the WeChat public account development mode. After the binding is completed, developers can implement their own business logic through the interface of the developer platform.

3. WeChat authorized login and web page authorization

In the development of WeChat public accounts, the most basic way to obtain fan information is authorized login. After logging in with authorization, developers can obtain the user's basic information (including nickname, avatar, address, gender, etc.) to achieve fan management. In WeChat H5 development, web authorization is required.

The principle of WeChat authorized login is to bind the WeChat public account with the public account to be authorized. When the user logs in to a third-party website, he will jump to the WeChat authorization page. After the user confirms the authorization, he can obtain Authorized WeChat ID information. After the authorization is completed, the user can log in using the WeChat account on the third-party website.

The webpage authorization process is also very similar, except that when using webpage authorization, you need to obtain the user's authorization first. The specific implementation method is that the developer obtains the authorization of the WeChat user, then obtains the user's openid, and retrieves the user's basic information through the interface.

4. Implementation of fan management

Through authorized login and web page authorization, we can obtain the openid of the fan, and obtain the detailed information and attention status of the fan based on the openid. Below we will explain how to implement specific fan management functions:

1. Get the fan list

Getting the fan list is the most basic function, and it is also the first step in developing WeChat fan management. step. Obtaining the fan list can be achieved through the user management interface provided by the WeChat public platform. This interface can be queried based on different conditions, such as following users, unfollowed users, grouped users, etc. The returned list includes information such as each user's openid, nickname, and gender.

2. Single user detailed information

Obtaining the detailed information of a single user can be achieved through the user information interface of the WeChat public platform. This interface can obtain the user's detailed information through the user's openid, such as nickname, gender, avatar, etc. This interface has a limit on the number of calls. Generally, each public account can be called 500 times per day.

3. Fan group management

Group management of fans can effectively improve the efficiency of fan management. The WeChat public platform provides a group management interface through which developers can create, modify, query and delete fan groups.

5. Summary

The above is the basic method to implement WeChat fan management in PHP development. Of course, developers also need to understand other technical points in WeChat public development, such as WeChat message push, interface calling, etc. Only by fully mastering these technologies can we better serve the marketing needs of enterprises and build WeChat public accounts into an efficient marketing promotion platform.

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