Implementing WeChat public account information flow advertising monitoring in PHP

With the popularity and development of WeChat official accounts, more and more advertisers choose to advertise on WeChat official accounts. However, how to effectively monitor advertising effectiveness has become a major problem for advertisers. This article will introduce how to implement WeChat public account information flow advertising monitoring in PHP.

1. Understand WeChat public account information flow advertising

Before conducting advertising monitoring, we first need to understand the structure and characteristics of WeChat public account information flow advertising. WeChat official account information flow advertisements are usually placed at the bottom or in the middle of the official account's articles. Clicking on them will jump to the advertiser's landing page. Advertisers can place and manage advertisements through the WeChat public platform backend, and can also monitor and analyze advertising effects.

2. Monitoring method

Before implementing advertising monitoring, we need to determine the monitoring method. Monitoring methods are usually divided into two types: one is to monitor the advertising effect through the access data of the landing page, and the other is to collect the advertising click data through the monitoring code. Since the WeChat public platform cannot provide access data for landing pages, we will use the second monitoring method.

In PHP, we can implement the monitoring of WeChat public account information flow advertisements through the following steps:

1) Get the URL of the WeChat public account article

First , we need to obtain the URL of the WeChat public account article. In the backend of the WeChat public platform, we can find a list of published articles. Click the "View" button on the right to get the URL of the article. The format of the article URL is usually: http://mp.weixin.qq.com/s/xxxxxxxxxxxxxx.

2) Generate monitoring link

After obtaining the article URL, we can generate a specific monitoring link. The monitoring link is a link containing the advertiser ID and advertising ID, for example: http://www.advertiser.com/track.php?advertiser_id=123&ad_id=456. When a user clicks on an ad, the link will jump to the link and carry the advertiser ID and advertising ID parameters, thereby enabling the monitoring of ad clicks.

3) Set the monitoring code in the advertisement

Next, we need to set the monitoring code in the advertisement. The monitoring code is usually a JavaScript code snippet, which can be set in the following ways:

<a href="http://www.advertiser.com/track.php?advertiser_id=123&ad_id=456" onclick="track()">
  广告内容
</a>

<script>
function track() {
  // 发送监测请求
}
</script>

When the user clicks on the ad, the track() function will be called, thus triggering the execution of the monitoring code.

4) Send a request in the monitoring code

Finally, we need to send an HTTP request in the monitoring code to record the click data of the advertisement. HTTP requests can be implemented in the following ways:

function track() {
  var request = new XMLHttpRequest();
  request.open("GET", "http://www.advertiser.com/track.php?advertiser_id=123&ad_id=456", true);
  request.send(null);
}

After sending the HTTP request, we can record the click data of the advertisement into the database and evaluate the advertising effect through data analysis.

3. Summary

This article introduces how to implement WeChat public account information flow advertising monitoring in PHP. By recording ad click data and conducting data analysis, we can understand the advertising effect and optimize it, thereby improving the effectiveness and revenue of advertising.

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