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- Answer engine optimization: 6 AI models you should optimize for
- AI search engines are revolutionizing the way people get information. Ranking high on Google and Bing search engines has been the cornerstone of search visibility for years. But with the rise of AI-driven search, is this ranking priority changing? We are in an age of uncertainty, and we have never seen such a situation since the early days of SEO—the rise and fall of search engines in the dispute over relevance. Time will tell which AI answer engine will win. SEO is still important, but AI is rewriting the rules. This article will analyze: Six AI search participants worth paying attention to and their content sources. Market share and usage trends, showing the direction of the shift of search behavior. How AI answer engines still rely on traditional search engines. Businesses should now
- SEO 180 2025-04-04 10:26:11
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- Google Business Profile bug prevents adding new businesses
- Google Business Profile (GBP) users encountered difficulties adding new businesses earlier today. The problem arose when attempting to proceed past the phone number and website entry screen; the "Next" button became unresponsive. This iss
- SEO 674 2025-04-04 09:50:10
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- How geotagging photos affects Google Business Profile rank: Study
- A 10-week study on geotagging's impact on local search rankings reveals surprising results. Our team investigated whether adding coordinates to image EXIF data (geotagging) influences Google Business Profile (GBP) rankings. Geotagged images showed a
- SEO 802 2025-04-04 09:49:10
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- Google AI Mode rolling out to second batch of users now
- Google expands AI Mode access to more users. Initially launched March 5th for Google One AI Premium subscribers in the US, a wider rollout is now underway. If you're in the US and previously opted in, you might now have access. Accessing AI Mode: T
- SEO 990 2025-04-04 09:23:12
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- SEO execution: Understanding goals, strategy, and planning
- SEO: Beyond Tactics, Towards Strategic Domination The term "SEO" often evokes a blurry image – is it technical wizardry or creative artistry? The truth is, it's both, and much more, depending entirely on a business's unique goals and circu
- SEO 609 2025-04-04 09:22:10
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- Why SEO fundamentals are 10x more important now
- The rise of generative AI has significantly impacted the search landscape, leaving many SEO professionals questioning the most effective strategies. This article argues that instead of chasing fleeting trends, mastering fundamental SEO principles is
- SEO 1000 2025-04-03 10:02:17
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- Google rolls out AI Overviews In EU regions
- Google's AI Overviews are now available in several new European countries. This expansion follows a broader rollout earlier this month and last October, bringing the total number of supported countries to over 100. Google Search now features AI Over
- SEO 324 2025-04-03 09:54:15
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- Ex-Google exec: Giving traffic to publishers 'a necessary evil'
- Google's shift away from directing users to external websites is confirmed by a recent profile of Elizabeth Reid, head of Google Search. A former senior executive described sending traffic to publisher sites as a "necessary evil," highligh
- SEO 251 2025-04-03 09:43:12
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- AI, SEO, and Client Success: 7 Agency Trends Defining the Year
- AI-enabled marketing: Seven major trends for marketing agencies in 2025 Driven by artificial intelligence, evolving platforms and ever-changing consumer expectations, marketing agencies are navigating a whole new world of marketing. Its development speed is dazzling, but it is also full of opportunities. We asked numerous marketing agencies about their forecasts for new trends in the coming year, and their insights reveal a common focus: leveraging AI to scale operations, diversify content strategies to cope with natural traffic declines, and adopting tools that balance creativity and efficiency. These trends reflect the direction of the industry and the preparations institutions make to address new challenges. We will dig deep into key insights from over twenty marketing agencies, explore strategies that will define organizational success in 2025 and provide
- SEO 727 2025-04-03 09:23:09
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- 6 easy ways to adapt your SEO strategy for stronger AI visibility
- With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses. One of the biggest challenges, though, is that
- SEO 470 2025-04-02 09:58:09
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- Book your SMX Advanced pass by Saturday to save big!
- Ready to elevate your search marketing skills? Search Engine Land's SMX Advanced conference, taking place in Boston from June 11-13, offers an intensive, advanced-level training experience. Skip the introductory material and dive straight into cutt
- SEO 212 2025-04-02 09:54:09
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- Remote, content SEO roles in decline: Report
- The SEO job market is shifting, according to the 2025 Previsible State of SEO Jobs Report. A significant decline in remote and content-focused SEO roles has been observed, with listings dropping 34% and 28% respectively. Conversely, leadership posi
- SEO 970 2025-04-02 09:52:10
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- Google drops AI while browsing feature
- Google's "AI while browsing" feature, previously known as "SGE while browsing," has been discontinued. While Google hasn't publicly stated the reason, the feature's removal is documented in their help section. What was AI while b
- SEO 1012 2025-04-02 09:25:10
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- Google March 2025 core update rollout is now complete
- The March 2025 Google Core Update: A Comprehensive Analysis Google's March 2025 core update, which began on March 13th and concluded on March 27th, is now complete. This update, a standard adjustment to Google's core ranking algorithm, aimed to enha
- SEO 750 2025-04-02 09:24:10
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- Ad hijacking: Understanding the threat and learning from Adidas
- SEO 551 2025-04-01 17:09:16
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