How to make money as a micro-business in 2017

The most popular year for micro-business was probably 2013, when the number of registered users exceeded 600 million. If you were already engaged in micro-business at that time and you are still persisting today, I believe you have already made a fortune. Generous funds. Because WeChat business is a new marketing model, everyone has a sense of curiosity and novelty about scanning, visiting people nearby, and adding friends on WeChat. As long as you put some effort into doing it, you can add a lot of fans, and they will be interested in WeChat. The contents in Moments are all new and I want to try or buy them.

As WeChat gradually grows in size, the WeChat business circle has become a mixed bag, and the WeChat crowd has developed a grudge against WeChat businesses. Then WeChat also carried out corresponding upgrades and changes. Nowadays, it is impossible for WeChat to add 1,000 fans every day. Even the best tools cannot do it. If you do not follow the rules, you will be banned. Once you are banned, all your accounts will be blocked. All the work was wasted again.

Someone asked me, will micro-businesses die if this continues? The answer is no. Based on my many years of practical experience in micro-business marketing, I believe that not only are micro-businesses unlikely to die, but they will get better and better. , the more you do, the more valuable you become, and slowly move towards formalization. In the future, everyone will be a micro-businessman. Now is the world of mobile Internet. 90% of people live with their mobile phones every day. Wherever the people are, the market is there. More and more people will start to pay attention to mobile Internet marketing, hoping to find new ways to create wealth through mobile phones. The progress of the times will force entrepreneurs from all walks of life to use the mobile Internet to start businesses. In the future, everyone will be a micro-business.

Wechat business in 2017 will also be a new beginning. In fact, it is easy to make money by doing wechat business, but if we want to make big money, we need to re-plan. Choosing products is the first step in doing wechat business, no matter Whether it is opening a physical store or Taobao or Tmall, not all products can be made. If you want to be a profitable micro-business, you must choose a high-profit product.

The first step for micro-business to make money, how to choose high-profit products

My students often ask me which products are the most profitable now, and how to quickly find high-profit or high-profit products. I recommended four mainstream platforms to search for profitable products. Let me give you a detailed introduction below:

The first one is through Taobao or Alibaba

I don’t know if you have any I haven’t noticed that the products that Baidu bids for are basically available on Taobao, so we can search for industry terms on Taobao (for example, if we want to do: beauty, then search for this keyword), and see Taobao’s natural rankings and direct access Car Advertising so that you will find a large number of items.

Take a look at this screenshot. When you enter "beauty", are there a lot of related searches, that is, keyword candidate lists, including beauty beds, Beauty equipment, beautician work clothes, etc. The words that can appear here are also called related search terms. This place also represents some product keywords that usually have a lot of searches. Then let’s look at the “Shopkeeper’s Hot Sale” on the right. This is a through-train advertisement. Products advertised here must be highly profitable, and they are also some of the products most searched for by users.

After entering the store, we can also see a large number of products in more detail, because many Taobao stores do not only make one product. A large number of similar products is our best opportunity to find products. Of course, the method of finding products in Alibaba stores is also the same as the appeal!

The second is through search engines and online alliance advertisements such as Baidu and Sogou 360.

This method is also the most commonly used, because they will advertise any money-making projects. Baidu and online alliance advertising are the best advertising platforms, so you can use this method to find projects. The principles and Finding products on Taobao and Alibaba is the same.

If we want to do a certain type of project, we search for the industry terms of the project, then study and compare the advertisements one by one, and then select the project and further analyze it. Project costs and profits.

Of course, the advertisements of network alliances also need to be analyzed. As long as we search for relevant keywords on Baidu, the network alliance will automatically push advertisements to us. Which advertisement has the greatest intensity, then this product is relatively popular. .

Maybe you still don’t know what Baidu and Internet Alliance are, we will explain them in the next section.

The third type is TV shopping advertising

This point is very simple. Pay more attention to various TV stations and study TV shopping advertisements. In fact, TV shopping and bidding are connected. Many TV shopping products are bid on the Internet, and many products are usually available on TV first and then on the Internet. Therefore, TV shopping is definitely the best way to find products. effective way.

Look at the screenshot below, this is a TV shopping advertisement from Guangxi Satellite TV:

This requires us to pay more attention to each satellite TV, and then put Related advertisements can be recorded and analyzed on the Internet!

Previously, one of my clients saw a good product in a TV shopping advertisement, so he immediately built a website and promoted it on Baidu, which was just launched online. , including those few days, no competitors came in, so after the advertisement went online that night, more than 40 orders were placed in one night, and easily earned hundreds of thousands in just a few days, so be sure to pay more attention to TV shopping ads , seize the opportunity.

The fourth type is newspaper or magazine advertisements

When you often wait for the bus at a train station or bus station, you will find that there are many newspapers and magazines, and many of them are tabloids. Although the content of such publications is of low quality and even tacky, they contain a large number of advertisements. The more down-to-earth a magazine is, the larger its audience will be.

I have a friend who used to specialize in this type of advertising, and the effect is quite good; if you study carefully, you will find that there are many hot-selling products on the Internet. There are traces in the publications.

So I think you can take advantage of your free time to collect more of these advertisements and study the copywriting and delivery techniques of these advertisements. This will also continuously improve your practical skills and experience and enrich your channels for making money.

Of course, there are many other platforms, but I think if you use these mainstream platforms to find projects, the effect will be twice the result with half the effort!

A good product will directly determine Whether you make money or not, the prerequisite for a good product is that it must be supported by a certain profit. If you always focus on some products with profit margins of 100, 200, or even dozens of dollars, when you remove the advertising costs, you will not be able to make money at all. You won't make much money.

Assume that a product costs 100, the selling price is 498, and the advertising fee is 100 yuan per order, then you can earn 498-100-100=298 yuan, minus the express fee, handling fee, etc., you will earn more than 200 , which is basically okay.

In fact, many products can be sold at a high price as long as the value is slightly shaped. If the original price of the product is 498, after shaping the value, your price can be increased to 598, so your profit margin will be more than 300. It will be easier to make money online!

Although the competition for low-profit products is not fierce, if you want to make big money, you must change your thinking!

The second step for micro-business to make money is to master WeChat add People Skills

Everyone who does micro-business knows that to put it bluntly, micro-business is about running people's businesses, and connections are money connections. No matter how good your product is, people must recognize it and buy it to make money. . If you just rely on your acquaintances and friends to buy, you can never expect to make it big. You must develop the market of strangers. Now WeChat has strict restrictions on adding friends:

1. When searching and adding friends, you can only add about 20 friends per day. If you add too many, it will prompt "Search failed."

　2. If you import mobile phone contacts and add numbers to the address book in batches, the "Add" button will not be displayed, only the "Invite" button will be displayed.

　3. QQ can only send about 30 invitations to add friends every day, so using QQ to import and add friends is also restricted.

　4. Searching for nearby people can only be used once a day.

　5. Only 10 people can be added to Radar at a time, and the number added is also limited.

　6. If added by others, it will not exceed 500 per day.

Faced with such severe restrictions, it is really a challenging task to expand the number of people in your circle of friends as quickly as before. The mode of actively adding people has also passed. Only letting others take the initiative to join you is the most effective and best way. Although the number of people added by others cannot exceed 500 per day, it would not be a beautiful thing if we really had 500 people actively add you every day! Below I have summarized a few of the most useful techniques for attracting followers to share with you:

　1. Soft article promotion method

Soft article promotion method runs through the entire network promotion work, and no matter what kind of promotion method, soft articles are inseparable. In the past two years when hard advertising is no longer strong, soft articles have begun to occupy the main position and will continue to have strong momentum. Soft article promotion is not only the most important way for SEO to make money, but it is also the most effective and fastest way to add followers on WeChat. It also adds the most accurate group of people with the highest viscosity. Anyone who says he has a lot of WeChat friends And she also gathered some influential big names who basically rely on writing.

Writing may be a relatively painful thing for everyone, but think about it if you don’t have fans. It would also be very painful. In comparison, which one would you choose? In fact, sometimes you don’t necessarily have to be original with everything. For example, if you see some good articles, you can reprint them appropriately, but you must position yourself well, don’t be pretentious, and don’t be completely inconsistent with yourself. , you must add your own elements. You can write your own stories to share some useful information, share some life, and share some knowledge. You can post these good things to well-known blogs such as Lu Songsong's blog, or some webmaster websites with high attention, as well as classified information networks such as Youdu Internet Marketing Academy, 58.com and e-commerce websites. You’ll know if it’s effective once you give it a try. As long as it’s good, others will help you promote it and reprint it for you.

2. How to add people to offline activities

Offline activities are actually the easiest way to add people, and also the most challenging way to add people. It depends on whether you have the courage to do it. , the courage to have face-to-face contact and communication with strangers. Here I will briefly share with you some of the most effective methods I use to add people to offline activities.

I have personally experienced the above offline activities with my team. I can add more than 200 fans every day, and they are all accurate active fans. Especially in the upcoming 2017, in Under the strict restrictions of WeChat, these six offline ways to add people are the most effective and economical ways to add people.

3. How to add people by leaving a post

In fact, there are many more techniques for adding people, and there are also some paid forms of promotion. I have needed to use them when helping clients with projects in recent years. In the paid promotion model, if you invest one thousand or tens of thousands, you can earn at least 10 times more profits. I usually do something myself, and I can get a lot of returns by spending a small amount of money, so why not do it.

The third step for micro-business to make money is to take a healthy, safe and long-term road to micro-business

In May last year, micro-business continued to decline because of the criticism of micro-business by CCTV and some self-media. There are bad reports about businesses, and micro-businesses seem to be even worse. Many micro-business teams with sales of over one million and over ten million have begun to merge and be acquired by big brands. The micro-business industry is undergoing subtle changes!

But in October, more and more micro-business teams began to Emerged, because micro-business operators have received investment, some big brands are doing micro-business, and there are also small micro-businesses that have been insisting on selling goods, igniting the vitality of micro-business in the industry! Micro-business will definitely have huge opportunities in the future!

What is a healthy, safe and long-term micro-business?

A healthy micro-business is like this: 1. Flat agency (no hierarchical system); 2. Regional distribution nationwide; 3. , no agency fees are charged; 4. No franchise fees are charged; 5. If you cannot sell, you can return the goods (never stock up); 6. Panoramic interaction, local distribution; 7. Outstanding agents are upgraded to shareholders; 8. The last ones are eliminated; 9. Minimize the risks of all followers (entrepreneurs).

Under the new micro-business background and situation, a healthy micro-business model should have several characteristics:

1. The terminal of sales is the consumer, and the product should face the consumer. It also falls into the hands of consumers instead of being digested through layers of agents.

　2. Product quality assurance. If a micro-business wants to be sustainable for a long time, it must have reliable product quality.

　3. Perfect after-sales service. Only by improving customer satisfaction can healthy and sustainable development be possible.

Summary: This article outlines a process for doing micro-business. From selecting products to adding fans to establishing a team, there must be a growth process. The purpose of micro-business is the same. They all hope to make money. My purpose is to do Wechat business friends can make a lot of money. In addition to having a good mentality to do it and stick to it, they also need to have a good method. They cannot blindly follow the trend, check Moments every day without any purpose, and do the right thing with the right person. Only by doing things can we go further.

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