UTM: What are the terms for web applications?

Question

We are trying to find the correct UTM to use. For example, we have 4 areas in our React web application, all directed to our partner company ElectronicsStore website.

In screen page 1 (www.abccompany.com/Home) we have

1. Left menu,
2. Top navigation menu,
3. Side ClickAd.

In screen page 2 (different application area, www.abccompany.com/Email) we put it next to the email inbox

All four point to the ProductElectronics website. This is what I have so far.

I was thinking of using utm_content but not sure since they are not in the same rectangular part but different areas of the screen.

utm_source: 'home-dashboard' , or 'email'
utm_medium: 'website'
utm_campaign
utm_term
utm_content

Should I use utm_content:, and write ('left-menu', 'top-menu', 'click-ad', 'email-center'? Does this all make sense for UTM the term?

Answer 1

In this case, you want to differentiate between different app locations leading to the same destination.

Left menu:

utm_source=your_app_name
utm_medium=referral
utm_campaign=product_electronics
utm_content=left_menu

Top navigation menu:

utm_source=your_app_name
utm_medium=referral
utm_campaign=product_electronics
utm_content=top_navigation_menu

etc...

Remember that the "utm_medium" parameter may be "recommended" (or whatever you wish to call this form of navigation in your application).