深圳：最高50萬元，支援在直播電商中打造元宇宙場景

On December 2, 2013, the "Several Measures of Shenzhen Longgang District on Promoting the High-Quality Development of the Live Broadcasting E-commerce Industry" issued by the Longgang District Industry and Information Technology Bureau, the Culture, Radio, Television, Tourism and Sports Bureau, and the Human Resources Bureau officially came into effect. .

The measures point out: carry out 5G, cloud computing, Internet of Things, big data, blockchain, artificial intelligence, high-definition imaging, virtual anchors for enterprises in the area , Metaverse scene creation and other innovative technologies for live broadcast e-commerce will be rewarded with a maximum reward of 500,000 yuan.

In order to support platform companies to participate in the new apprenticeship training in Longgang District, the vocational skills training for e-commerce talents is included in the project-based training project library, and special vocational skills training is carried out for no less than 500 people every year.

Attachment

Several Measures in Longgang District, Shenzhen City to Promote the High-quality Development of the Livestreaming E-commerce Industry

##In order to implement the "Shenzhen City Action Plan for Promoting the High-Quality Development of Livestreaming E-commerce (2023-2025)" and "Several Measures of Shenzhen City on Accelerating the Construction of an International Consumption Center City" (Shenzhen Business Regulations 2022 "No. 2"), grab To seize the development opportunities of the digital economy and live broadcast economy and promote the high-quality development of the live broadcast e-commerce industry in our region, the following measures have been formulated: 1. Support enterprises to increase investment in research and development, promote technological innovation and product upgrades of live broadcast e-commerce platforms, and improve user experience. 2. Strengthen talent training and introduction, cultivate a group of professional anchors and sales talents, and improve the professional level of live broadcast e-commerce. 3. Strengthen policy support, provide preferential policies such as tax exemptions and financing support, and encourage enterprises

1. Promote the cluster development of the live broadcast industry

(1) Support the construction of live broadcast e-commerce industrial parks. Encourage market entities to rely on the industrial space in the district to build a live broadcast e-commerce industrial park with a moderate scale and complete supporting facilities to attract live broadcast companies to settle in. For those with a construction area of ​​more than 20,000 square meters and recognized by our district as a live broadcast e-commerce industrial park, the construction and operation entities will be subject to a one-time A construction support of 1 million yuan will be provided, and a one-time reward of 20 yuan will be given for every square meter exceeding 1 square meter. The total amount of construction support and incentives shall not exceed 3 million yuan. (Responsible unit: District Culture, Radio, Television, Tourism and Sports Bureau)

(2) Support the construction of live broadcast e-commerce industrial base. For those with a construction area of ​​more than 5,000 square meters and recognized by our district as a live broadcast e-commerce industrial base, a one-time construction support of 200,000 yuan will be given to the construction and operation entity, and a one-time reward of 20 yuan will be given for every square meter exceeding 1 square meter. The total amount of construction support and incentives shall not exceed 1 million yuan. (Responsible unit: District Culture, Radio, Television, Tourism and Sports Bureau)

(3) Support the park (base) to improve its operational level. Strengthen the construction of live broadcast e-commerce industrial parks (bases), and give 10 One-time reward of 10,000 yuan; repeatable rewards authorized and recognized by multiple platforms, the reward amount shall not exceed 300,000 yuan. (Responsible unit: District Culture, Radio, Television, Tourism and Sports Bureau)

(4) Support the clustered development of live broadcast e-commerce companies. Encourage live streaming e-commerce companies to gather in parks (bases) that have been identified in our district and provide certain rent subsidies. For live streaming e-commerce companies that have entered a recognized park (base) in our district and have a lease contract period of three years or more, an office rent subsidy of 20 yuan per square meter and no more than 200,000 yuan per year will be provided based on the actual area of ​​the lease contract. The cumulative The subsidy period shall not exceed 3 years. The earliest start time of the lease contract can be traced back to two years before the date of application. (Responsible unit: District Culture, Radio, Television, Tourism and Sports Bureau)

(5) Encourage live broadcast e-commerce parks (bases) to apply for high-standard titles. Supporting rewards will be given to parks (bases) in our district that have received support from superiors. For those who have been awarded the title of live broadcast base or park by the relevant national, provincial, or municipal authorities in the past two years, a one-time matching reward of 30% of the funding amount from the superior authority will be given. (Responsible unit: District Culture, Radio, Television, Tourism and Sports Bureau)

2. Make the live broadcast industry bigger and stronger

(6) Guide MCN organizations to gather in Longgang. Encourage MCN organizations to increase their efforts in providing video production, promotion, monetization, incubation and other services for live broadcast activities in the region. For MCN organizations in the region, they must sign contracts with no less than 10 anchors and serve no less than 5 Longgang companies or brands. Annual live broadcasts If the total GMV of the actual settled merchandise transactions with the goods (excluding the amount of returns) reaches 30 million yuan, 100 million yuan, or 300 million yuan, rewards of 300,000 yuan, 1 million yuan, and 2 million yuan will be given respectively. (Responsible unit: District Industry and Information Technology Bureau)

(7) Support self-broadcasting of self-owned brands by enterprises in the region. For enterprises in the zone that achieve annual live streaming with goods and the actual settled GMV (excluding returns amount) of more than 50 million yuan, 100 million yuan, and 300 million yuan through self-broadcasting, they will be given 500,000 yuan, 1 million yuan, and 2 million yuan respectively. After receiving the above rewards, if the live broadcast delivery settlement and sales increase by more than 30% in the following year, further rewards of 300,000 yuan, 500,000 yuan, and 800,000 yuan will be given respectively. (Responsible unit: District Industry and Information Technology Bureau)

(8) Support live broadcast services to empower physical enterprises

1. Carry out 5G, cloud computing, Internet of Things, large-scale Investments in the research and development and application of innovative technologies for live broadcast e-commerce such as data, blockchain, artificial intelligence, high-definition imaging, virtual anchors, metaverse scene creation, etc. will be rewarded with up to 500,000 yuan. (Responsible unit: District Industry and Information Technology Bureau)

2. Support live broadcast companies to purchase equipment and services needed to carry out live broadcast business. For live broadcast companies with actual purchase costs exceeding 200,000 yuan, the actual purchase cost will be 20%, with a one-time reward of up to 500,000 yuan. Each company can only apply once. (Responsible unit: District Industry and Information Technology Bureau)

3. Encourage enterprises to participate in the construction of the "Zhen Pinxing Selection" live broadcast center that serves local resources such as Longgang brand, business travel culture, and local life. Meta Universe Headlines (WeChat ID: TopMetaNews) will provide a subsidy of 50% of the commission paid by companies in the area when they entrust the certified "Zhenpinxingxuan" live broadcast center to carry out live broadcasts, with the maximum annual limit for each company exceeding 500,000 yuan. (Responsible unit: District Industry and Information Technology Bureau)

(9) Promote the construction of a product selection demonstration center. A one-time subsidy of 1 million yuan will be given to supply chain (product selection center) projects identified by our district that can integrate services, management, marketing and other processes and form characteristic brand products. A one-time reward of 500,000 yuan will be given to enterprises in the zone for building characteristic brand pavilions or new industrial belts on live broadcast e-commerce platforms. (Responsible unit: District Industry and Information Technology Bureau)

(10) Encourage live broadcast e-commerce companies to become bigger and stronger. For live broadcast e-commerce and supporting enterprises with annual operating income exceeding 20 million yuan in the zone and an average growth rate of 20% or above in the past three years, a one-time reward of 2% of their operating income, with a maximum of no more than 2 million yuan will be given; For the first time, enterprises in the area entered the top 20 of the annual sales rankings of the live broadcast e-commerce platform and were given a reward of 2 million yuan. During the policy implementation period, if the company is always in the above TOP20 list, it will be given a reward of 1 million yuan every year. (Responsible unit: District Industry and Information Technology Bureau)

3. Promote the construction of live broadcast-enabled industrial scenarios

(11) Encourage the innovative development of cross-border e-commerce live broadcasts. Leverage Longgang's cross-border e-commerce advantages to cultivate a cross-border e-commerce platform to expand and strengthen the live broadcast business, and create influential live broadcast areas for consumer electronics, jewelry, glasses, home furnishings, etc. For enterprises in the zone that entrust live broadcast service agencies to sell their own products through cross-border live broadcast, and the export cross-border e-commerce online transaction volume reaches more than 100,000 US dollars, a subsidy of 50% of the commission paid will be provided, with a maximum annual limit of no more than 50%. More than 500,000 yuan. (Responsible unit: District Industry and Information Technology Bureau)

(12) Create an atmosphere for the development of live broadcast e-commerce. Support the development of large-scale activities such as live broadcast e-commerce forums and special live broadcasts with goods. Large-scale industry activities jointly organized and registered by live broadcast e-commerce industrial park (base) operating units, relevant industry associations, and relevant enterprises in conjunction with the aforementioned live broadcast e-commerce platforms shall be implemented in accordance with the following regulations: Support will be provided at a standard of 50% of the actual expenditure, up to a maximum of 1 million yuan. (Responsible unit: District Industry and Information Technology Bureau)

4. Accelerate the training of live broadcast e-commerce talents

(13) Accelerate the establishment of a talent cultivation system. Actively support platform companies to participate in new apprenticeship training in our district; incorporate vocational skills training for e-commerce talents into our district’s project-based training project library. Special vocational skills training is carried out for no less than 500 people every year. (Responsible unit: District Human Resources Bureau)

5. Supplementary Provisions

(14) In this measure, the "Zhenpin Star Selection" live broadcast center refers to the Longgang District live broadcast center recognized by our district A platform for domestic brand companies to provide live streaming services.

(15) The live broadcast e-commerce enterprises in this measure refer to those enterprises that own MCN organizations and use live broadcast as the main marketing method and sales channel. Meta Yuanshi Toutiao (WeChat ID: TopMetaNews) and independently owns anchors, An enterprise with complete industrial chain elements such as MCN organization, sales platform, and supply chain.

(16) The live broadcast service institutions (supporting enterprises) in this measure refer to relevant enterprises that provide technical support, industrial supporting and other services for the development of the live broadcast industry (and have carried out relevant business and contributed to the development of the live broadcast industry Provide effective assistance and generate annual service or business sharing income).

(17) Each responsible unit should formulate corresponding implementation measures and operating procedures based on this measure, and clarify the conditions, standards and procedures for funding awards.

（十八）本措施與我區區層級其他同類優惠措施不得重複享有。

（十九）本措施所涉資金資助的申報單位在資金資助的申請、評審、使用過程中，存在利用不正當手段騙取或協助騙取資金資助等情形的，責任單位有權收回資金資助，並依相關法律、法規追究相應責任。

（二十）本措施自2024年4月2日起施行，有效期限3年。執行期如遇國家、省、市有關規定調整的，本措施可進行相應調整。

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