2024年7月19日，深圳罗马仕科技有限公司（以下简称罗马仕）召开了“专注充电，充满想象”为主题的全球品牌升级暨新品发布会，重点诠释罗马仕全场景用电体验战略方向。
全场景用电体验战略是罗马仕多年来专注在充电行业深耕，通过海量技术和用户积累，持续扩展充电产品生态的成果。其洞察市场需求，围绕技术创新、全球化品牌战略布局等多个方面进行升级，打造罗马仕全场景用电方案，给予用户更愉悦、更极致的充电体验。
本次发布会也展示了罗马仕过去十年的成就和下一个十年的前瞻布局，并对罗马仕品牌定位、品牌视觉等维度进行重塑，同时还介绍了基于全场景用电体验战略打造的Mini能量棒、小布丁、拎电和RX1000户外电源等热门产品，让大众认识到了一个新的罗马仕！
专注充电行业，罗马仕的十年充电品牌发展之道
罗马仕成立于2012年，是充电行业飞速成长的标杆品牌，创立之初就凭借SENSE系列充电宝登顶「淘宝移动电源品类榜」，用大容量和高品质在移动电源掀起的大潮中迅速占据一席之地，至今已销售超过2000万台。
在第一个十年的发展中，罗马仕始终保持强劲的势头，国内市场一直处于领先，获得线上市场占有率排名第一、连续10年天猫双十一移动电源品类销量第一、连续3年全网3C数码配件类第一等诸多佳绩，是当之无愧的充电TOP品牌。
此外，始终专注在充电领域也让罗马仕对行业有着更深的认知和前瞻性眼光。罗马仕早在2015年就开始布局全球市场，覆盖超过80+国家和地区，累计用户量已超1亿，并与超过90家全球大品牌达成战略合作，包括麦德龙、惠普、三星、中国移动等。
其中，仅在菲律宾一地就凭借容量、安全、功能性和高品质的优势斩获2个亿的销售额。时至今日，罗马仕已经成为全球领先的充电品牌！
打造“1+2+N”产品生态，罗马仕“不止做充电宝”
罗马仕在充电行业的不断探索，让其成功布局了充电宝、储能电源、充电头、无线充和汽车充等10大品类覆盖。本次品牌升级的重要任务正是要打破“罗马仕=充电宝”的印象，以全场景用电体验战略革新“罗马仕不止做充电宝”的认知。
罗马仕全场景用电体验战略升级一个首要的支点是对全球市场动态的洞察。近年来，全球数字经济的持续增长和3C电子产品的迅猛迭代，催生了更加丰富的用电场景和快速变化的消费需求。
此外新能源汽车的爆发，也让相关产业一同被推上风口，单是我国充电枪的市场规模就有望在2025年达到60亿元。为了响应消费者对高效、便捷充电解决方案的需求，提升品牌对新兴市场趋势的快速适应能力，提供全场景用电解决方案势在必行。
面对日新月异的全场景需求变化，想要在短时间内匹配合适的充电方案并落地，技术创新无疑是关键的一环。罗马仕向来注重自主研发创新，其技术水平居全球行业领先地位，国内累积专利达到322项。为了加快新技术、新工艺、新材料的研发与应用，确保能够第一时间推出满足最新市场需求的产品，罗马仕在今年还建立了自有实验室——Future LAB，通过“技术+场景”的双轮驱动创新模式，探索在全场景下扩充罗马仕充电产品生态，目前已拥有“一线三充”、“双向可逆充电技术”、“Powerplus”三大支柱技术，成为罗马仕打造爆款新品的重要依托。
一线三充的实现在于双向逆变快充技术的突破性创新，通过构建一个纯硬件电路，巧妙地将充电协议电压调整至C头或L头能够识别的范围，从而实现了L头和C头线序的转换。
That is to say, when the two ends of a cable are equipped with C heads and L heads respectively, it can charge Apple and Android devices at the same time without changing the wires. It can also charge the power bank itself, which greatly reduces the user's It makes it easier to manage cables while traveling and improves the convenience of recharging power for multiple devices.
The innovative application of first-line and three-chargers has a great leading role in the charging field. The most important thing is to open up the industry’s imagination for wire applications. It is undoubtedly exciting to see what interesting technologies and products can be developed based on this idea in the future. This is also the reason why Romans spent a lot of money to build Future LAB.
The all-scenario power consumption ecosystem is gradually maturing, allowing every scenario to have useful products
Through the research and development and implementation of new technologies, Roma's all-scenario power consumption experience strategy has more room for expansion. For example, the first-line three-charging technology was first used in the Romans magnetic power bank mini ice cream series and it was a great success. The practical wired + wireless fast charging has a simple and lightweight wire storage method, and the stylish appearance quickly won the favor of young users. .
At this press conference, Romas once again showed off two products equipped with first-line three-chargers: Romas Mini Energy Bar and Little Pudding. Mini energy bar is a power bank specially designed for women. Its lipstick-sized and lightweight body can be easily put into a travel bag or any pocket on the body. The high-looking gradient color is also in line with women's aesthetics. It can not only reduce the burden on travel It can also add color to life.
The small pudding series uses Yunjin matte technology, which brings a silk-like delicate touch. It has a large capacity of 10000mAh in a compact size. You can play as much as you want when traveling and it will be fully charged all day long.
In fact, the product ecological expansion of Roma's full-scenario power consumption strategy is mainly based on three major scenarios: indoor, outdoor and mobile. Outdoor scenes match different products according to the user's power demand, such as the small flying stick, small pudding, and PMT series for light outdoor use, the RM series for high-end players, and the professional outdoor energy storage RX1000 series.
Indoor scenes are divided into two categories: home and office based on the needs of venue equipment. Home scenes have higher demand for recharging large equipment, especially families with new energy vehicles need easy-to-use and safe charging. products, for this reason, Romans has launched 86 boxes, charging piles, charging guns and other products; in the office scene, what is needed is a small and convenient tool that can plug and play mobile phones and computer products, and Romans has created a small Rubik's Cube for it. "Desktop" charging products such as sockets and lala music.
In mobile scenarios, we have launched small ice cream Qi2.0, PCP05/10, etc. that are easier to carry and hold for travel, concerts and other scenarios; for business trips, we have also launched a 130W high-power flash charging stick , can quickly recharge the notebook without affecting office efficiency.
Overall, Romas’ full-scenario electricity product matrix has covered the most common scenarios today, and with the support of strong technological innovation, it is fully capable of quickly laying out new electricity solutions.
Of course, there is no obvious distinction between various scenarios. Romas also intends to give these products greater versatility so that they can meet the charging needs in more scenarios. Users can freely adjust to their own needs and preferences. choose.
The brand refresh anchors high-quality life scenes, and the new ten-year strategy creates a new benchmark for the global charging industry
In addition to the layout of the full-scenario electricity experience strategy, this conference also made a new brand vision for Romans The upgrade puts forward the visual proposition of quality, friendliness and modernity, based on high-quality life scenes, so that consumers can have a better visual experience.
Romax’s LOGO has been completely upgraded with a 15-degree coefficient that is closer to the daily life of users, making it more technological, professional and modern. The "Ice Ocean Blue" brand color released together also conveys the core of the brand spirit of Roma's vision and focus, and also demonstrates Roma's insistence on carbon-neutral and sustainable development.
今年4月、Romaxは「新10年間世界戦略」計画を発表し、今後10年間の目標を設定しました。技術革新と優れたサービスを通じて、世界の充電業界の技術ベンチマークとなり、新しい業界をリードするというものです。 、業界の将来の発展の方向性を定義します。
この目的のために、ローマンズはまた、深セン南山をグローバルな研究開発オペレーションセンターとして使用し、グローバルなライブブロードキャスト、顧客サービス、クラウド倉庫ビジネスを統合し、製造と供給においてローマンズを統合するグローバル配送保証センター-江門工業団地を建設しました。チェーン その独自の利点は世界中に広がり、ローマの成長と発展の第 2 の原動力となり、世界的なブランド アップグレードの重要な支点でもあります。
10年間の集中力により、Romaxはパワーバンクブランドから世界をリードする充電ブランドへの変革を完了しました。この世界的なブランドのアップグレード、特にオールシナリオ電力エクスペリエンス戦略の導入により、市場洞察力と技術革新における優位性を拡大することで新興市場のニーズに迅速に適応する能力がさらに強化され、成熟したオールシナリオ製品を徐々に構築していきます。 .エコロジー。今後 10 年間で、ローマはあらゆるシナリオにおける電力消費のベンチマーク ブランドの認識を完全に再構築し、世界の充電業界のリーダーとなり、充電の新時代を到来させます。
以上是专注充电充满想象，罗马仕全球品牌升级打造全场景用电体验生态的详细内容。更多信息请关注PHP中文网其他相关文章！
