8月6日，由荣耀互联网服务举办的HGDD 荣耀开发者日·北京站圆满落幕。本场沙龙汇聚行业专家、资深产品经理及金牌媒体，与广大开发者共同探讨开发技术与服务场景的最新进展，以及如何为荣耀终端用户带来更加智慧、高效的应用新体验，助力开发者实现可持续价值增长。
全生命周期服务加持，应用市场激励升级助力实现互利共赢
打破信息交流的障碍，缩短服务与用户之间的距离，智慧化、个性化的应用生态已成为行业关注的重要方向。荣耀应用市场致力于为用户提供更加智慧、高效、便捷的应用体验，同时从创新孵化、开发测试、上架分发到运营增长，以全生命周期服务支持开发者。
针对上架分发环节，荣耀应用市场展示了新版本推出的自更新产品功能，用户无需自主更新，新版本发布后可自动下载和安装应用，确保用户始终使用最新版本的应用APP，降低旧版本安全漏洞带来的使用风险。
据介绍，自更新功能的推出，使应用更新全链路转化效果从50%提升至97%，显著提升用户满意度和留存率，进一步提升更新效率；客观的应用评分和商店排名也是提升用户体验、实现运营增长的重要关注指标，荣耀应用市场创新提供“评论一键直达”功能，可有效降低用户发布评论的时间、精力成本，从而帮助开发者更快获取用户的真实反馈，助力应用踏上流量新速率。
此外，为进一步繁荣应用生态，荣耀应用市场还向开发者推出了新的激励活动——“耀闪行动”，已在荣耀应用市场上架应用的开发者可邀请未上架应用的伙伴加入荣耀应用市场，共享高价值的激励资源，实现商业变现及互利共赢。
智慧服务能力再升阶，多元场景助力增长提速
在AI赋能下，荣耀智慧服务致力于从“人找服务”向“服务主动触达”的用户体验转变。YOYO建议、YOYO助理等系统级AI入口，不仅缩短用户与服务之间的距离，还给用户带来了更多选择和可能性，AI技术赋能服务精准触达，也为开发者创造了全新的增长路径。
YOYO助理基于魔法大模型，让云侧通用大模型和各种行业垂域大模型融入到MagicOS中，同时配合端侧用户理解的个人模型，实现了“一次接入，多形态分发”，提升各类场景的智慧化程度及任务闭环效率，实现智能服务的快速发展。
在不久前结束的荣耀Magic V3系列新品发布会上，YOYO建议新增步骑行导航、外卖提醒等多个高频场景能力，可实现在手机、手表、耳机等多终端设备无缝流转的使用体验，让服务以更加轻量化、智能化的方式传达给用户。目前，YOYO建议已覆盖生活中70+场景，开辟了新的流量蓝海。
平台级AI全面使能人机交互，助力MagicOS体验进化
荣耀在AI技术上的投入与创新，为生态系统注入了强大的动力。荣耀端侧大模型和平台级AI技术重构了操作系统，可根据对用户偏好的理解和感知，为用户提供个性化服务。
全新升级的荣耀MagicOS系统，还能实现平台级的AI意图识别，为用户带来一系列创新体验。比如，灵动胶囊全面覆盖打车、外卖、高铁等8大类场景，实时信息一撇即得；荣耀任意门提前预测交互需求，跨应用操作一步直达，信息高效流转。
In terms of ecological services, NetEase Cloud Music has been deeply adapted to Honor AutoLink, bringing a brand new music interface; Meitu Xiuxiu is connected to Honor camera night scene and HDR capabilities, and can also have a shooting experience comparable to mobile phone system cameras. ; DingTalk is connected to the MagicOS library’s intelligent classification and semantic search capabilities, making it faster and more convenient to find pictures and videos. While improving the interactive capabilities of Honor MagicOS, it also adapts to the needs of users and developers.
MagicRing Trust Ring is also connected to office applications such as DingTalk, Yunji, Xiangdu Note, and Evernote. Driven by platform-level AI, applications can be transferred and shared between different devices, eliminating tedious operations and allowing The user experience is more consistent and smoother. Honor will continue to work closely with many ecological partners with an innovative, cooperative and open attitude, and work with developers to create a more complete MagicOS ecosystem.
Take multiple measures to accelerate traffic monetization and explore more incremental entrances
Currently, application category advertising is showing an increasingly segmented trend. Honor’s advertising monetization service aims to improve marketing efficiency and conversion rate, and conduct full life cycle services For a detailed explanation - through the deep integration of various internal high-quality services and the launch of a series of innovative measures, Honor has customized efficient and flexible advertising monetization solutions for its partners and elite developers.
In terms of advertising monetization services, the Honor Alliance has internally improved its budget introduction and allocation capabilities to effectively improve eCPM; externally, it has upgraded its new cooperation methods and formulated more price protection plans; it has adopted a multi-pronged approach to ensure that developers enjoy the benefits during the cooperation process. More stable and better-than-expected revenue; at the same time, it improves intelligent and refined delivery capabilities, from targeting and word selection to bidding and post-data analysis, to improve delivery efficiency in all aspects, and launches a new API-bidding function.
In addition, Honor’s advertising monetization service also provides strong compliance guarantees and flexible incentive policies, provides detailed calculation plans for purchasing links, launches IAA incentive policies, etc., to accelerate the commercialization process and help brand owners. Stand out in the fierce market competition.
Increase efficiency and improve quality, optimize advertising scenarios in an all-round way, and pay attention to the voices of partners
This HGDD Honor Developer Day also set up an advertising growth sub-forum to focus on solving commercial advertising issues that advertisers and developer partners are concerned about. issues such as acquisition volume and operational growth.
The traffic product manager of the on-site commercial promotion platform shared Honor’s rich traffic scenarios: rapidly growing terminal traffic, ubiquitous system ecological scenarios, and alliance traffic blooming, and based on these traffics, he discussed innovative ways of efficient growth with partners; Starting from the perspective of increasing efficiency and improving quality, the strategic product manager communicated with on-site advertiser partners on diversified commercial advertising operation plans: including refined effect operations and data-driven intelligent effect optimization; oCPX stabilizes customer acquisition costs and accelerates intelligent bidding. Construction to ensure deep customer conversion; programmatic delivery and account operations, saving operating manpower, etc.
Combining advertisers’ on-site voices and advertising demands, Honor Commercial Promotion will also explore more traffic scenarios and possibilities this year; the commercial promotion platform will continue to expand the value boundary of advertising and help more partners achieve traffic growth.
This HGDD Honor Developer Day·Beijing event demonstrates that Honor Internet services empower developers through excellent technological innovation, new open capabilities, and rich cooperation experience, and jointly bring a better product experience to end users. A smarter, high-quality digital life and a more open and win-win prosperous ecosystem.
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