Corporate Creative Business Website Template
1. Opportunity orientation
The key difference between creative entrepreneurship and traditional entrepreneurship is that the former emphasizes that creativity can generate market opportunities and emphasizes the support and promotion of entrepreneurial opportunities through culture and art. Creativity can turn stone into gold. Creating a story or an image can often create a business and gain huge economic benefits. For example, the Disney animated character Mickey Mouse has annual product sales of US$4.7 billion through image licensing.
2. Innovation orientation
Entrepreneurship means innovation and change. Innovative and creative business practices can enhance competitiveness while transforming the mode of economic growth. Creative entrepreneurship builds a bridge between dreams and reality for business success through creative innovation. When a creative idea is discovered, it can be transformed into an innovative product.
"Creativity" is increasingly highlighted as the mainstream meaning of innovation: from the perspective of innovation content, creativity emphasizes the humanistic connotation of innovation. Innovation is not only technical creativity for intermediate production means and tools, but also the meaning and meaning of people. Creative response to value; from the perspective of innovation, on the one hand, more emphasis is placed on creativity as original innovation, on the other hand, more emphasis is placed on creativity as "living" innovation.
3. Value orientation
As an opportunity-driven behavior under the premise of lack of controllable resources, entrepreneurial activities are largely affected by the individual characteristics of entrepreneurs. The salient feature of creative entrepreneurship is that creative entrepreneurial enterprises are affected by the value concepts of individual entrepreneurs. Creative entrepreneurial activities are value-centered, and creative products carry cultural value, artistic value or simple entertainment value.
The heterogeneous value of products, mainly determined by creativity, contributes far more to creating high added value than product quality. Cultural creativity and technological innovation are the two engines for us to improve the added value and competitiveness of our products, because any product and service has two values, one is determined by its technology, that is, the functional value, and the other is determined by cultural factors Determined, we call it conceptual value.
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