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Brainstorming is the most familiar creative thinking strategy. This method was advocated by American Osborne as early as 1937. This method emphasizes the method of collective thinking, focuses on stimulating mutual thinking, and encourages participants to Generate a large number of ideas and generate novel ideas from them.
Although brainstorming is mainly conducted in groups, it can also be used to stimulate thinking when individuals think about problems and explore solutions. The basic principle of this method is: just focus on proposing ideas without evaluating them; do not limit the space for thinking, and encourage the more ideas the better. Brainstorming comes from the word "brainstorm".
The so-called brainstorming was originally a term in psychopathology, referring to the mental state of mental patients. It turned into unrestricted free association and discussion, with the purpose of generating new ideas or stimulating innovative ideas. In group decision-making, due to the psychological interaction of group members, they are prone to succumb to authority or the opinions of the majority, forming the so-called "group think". Groupthink weakens the critical spirit and creativity of the group and damages the quality of decision-making. In order to ensure the creativity of group decision-making and improve the quality of decision-making, management has developed a series of methods to improve group decision-making, and brainstorming is a typical one.