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2018 New Year WeChat Event Special Topics

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What is your WeChat activity for? Who do you want to show it to? What are they looking at? This is something you must understand before planning WeChat activities. It’s not just about simply outputting what you want to tell us, we need to be targeted and find the most accurate customers among many customers! Sometimes we may blindly pursue the number of people in order to achieve the maximum event effect; but as everyone knows, a good marketing event is not a simple gathering of people, and the number of people is not the only criterion that determines success. You need to understand what users want and are interested in, and give users a reason to participate. Let every user who sees it want to actively participate and resonate. This is the prerequisite for good WeChat event planning! Only by knowing your users well enough can you plan WeChat activities well and bring about increased fan spread and benefits.

Author: tonvy soup
Link: https://www.zhihu.com/question/24684148/answer/208819540
Source: Zhihu
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